Waze Local is Making Advertising Easier for Small Businesses
Justin Lam — April 2, 2018 — World
References: searchengineland & digitaltrends
Google's Waze app is making it easier for local businesses to advertise through its new Waze Local platform. The advertising service has been around for some time now, but this latest update introduces tools and services that are meant specifically for small- and medium-sized businesses. Waze Local will function off Waze's current advertising strategy but will allow small businesses to pay to appear at the top of search results. The update will also see a change to the Zero-Speed Takeover banner ads, which are proximity-based and will allow small businesses to have their ads go more than three times further than branded pins from larger businesses.
Small businesses looking to capitalize on this service can do so quite easily, as Waze promises that setup takes less than five minutes. A dashboard feature will give businesses the ability to track impressions, clicks, navigations and more. Waze Local currently comes in two options, with the standard version costing just $2 and the Plus version starting at $100.
Small businesses looking to capitalize on this service can do so quite easily, as Waze promises that setup takes less than five minutes. A dashboard feature will give businesses the ability to track impressions, clicks, navigations and more. Waze Local currently comes in two options, with the standard version costing just $2 and the Plus version starting at $100.
Trend Themes
1. Local Advertising - Disruptive innovation opportunity: Develop a platform that offers hyper-local and targeted advertising options for small businesses.
2. Proximity-based Ads - Disruptive innovation opportunity: Create a platform that leverages location-based technology to deliver targeted ads to users based on their real-time proximity to businesses.
3. Simplified Advertising for Small Businesses - Disruptive innovation opportunity: Build an intuitive and affordable advertising platform specifically designed to meet the needs of small businesses.
Industry Implications
1. Digital Advertising - Disruptive innovation opportunity: Develop advanced algorithms and machine learning systems to optimize digital advertising campaigns and increase ROI for businesses of all sizes.
2. Location-based Services - Disruptive innovation opportunity: Create a comprehensive location-based services platform that goes beyond navigation and offers innovative advertising and marketing solutions for businesses.
3. Small Business Solutions - Disruptive innovation opportunity: Build an all-in-one software platform that provides small businesses with essential tools for managing operations, marketing, and finances.
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