This Internet Marketing Platform is for Regular People
Alyson Wyers — June 29, 2017 — Social Media
References: yourcohort & betalist
This Internet marketing platform wants to help you reach people beyond your existing social network. Social media startup Project Cohort is for individuals, small businesses and other organizations like nonprofits, clubs and local groups that want to promote what they are passionate about to targeted custom audiences.
The new venture defines a cohort as "a message sent to a specific audience based on their location, demographic, job, school or interest." The intended consumer will view the cohort as a sponsored post on websites, apps or social media. The low cost Internet marketing platform leverages micro-scale advertising infrastructure as an alternative to more traditional ads. Project Cohort aims to democratize sponsored advertising and empower normal folks to enhance their influence.
The new venture defines a cohort as "a message sent to a specific audience based on their location, demographic, job, school or interest." The intended consumer will view the cohort as a sponsored post on websites, apps or social media. The low cost Internet marketing platform leverages micro-scale advertising infrastructure as an alternative to more traditional ads. Project Cohort aims to democratize sponsored advertising and empower normal folks to enhance their influence.
Trend Themes
1. Micro-advertising - Offering an alternative to traditional ads, Project Cohort's platform leverages micro-scale advertising infrastructure for a more targeted approach to online advertising.
2. Democratization of Sponsored Advertising - Project Cohort aims to democratize sponsored advertising, providing normal folks with the opportunity to enhance their visibility online.
3. Customized Promotion - Project Cohort allows for promotion to be tailored and targeted based on audience location, demographic, job, school, or interest.
Industry Implications
1. Small Business Marketing - Project Cohort can provide small businesses with micro-advertising solutions that offer better value and a more targeted approach compared to traditional advertising.
2. Non-profit Marketing - Project Cohort provides non-profits with an opportunity to promote their organizations and missions without breaking the bank thanks to low-cost sponsored advertising infrastructure.
3. Event Promotion - Project Cohort can facilitate promotion of events through the platform's customized promotion capabilities, enabling organizers to target specific audiences based on their interests and locations.
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