Amelia Lee Designs Romantic Pet Postcards for the SPCA
Anne Booth — September 4, 2013 — Lifestyle
References: behance.net
Amelia Lee from Singapore designs pet postcards that seduce even the non-pet lovers out there.
Lee's idea was to design these postcards for the SPCA where she turns pets into charming personalities. The postcards are meant to act, almost as love notes, where cheesy captions draw in the pet lovers and haters.
Lee's premise is humorous but it also draws attention to the fact that many pets out there do not have homes of their own. These postcards are perfect in drawing attention to people who are thinking about getting a pet for themselves, where they can be aware of the options out there.
After looking at these pet postcards it is hard not to think about going out there and getting a new puppy or doggy from the SPCA!
Lee's idea was to design these postcards for the SPCA where she turns pets into charming personalities. The postcards are meant to act, almost as love notes, where cheesy captions draw in the pet lovers and haters.
Lee's premise is humorous but it also draws attention to the fact that many pets out there do not have homes of their own. These postcards are perfect in drawing attention to people who are thinking about getting a pet for themselves, where they can be aware of the options out there.
After looking at these pet postcards it is hard not to think about going out there and getting a new puppy or doggy from the SPCA!
Trend Themes
1. Humorous Charity Postcards - Brands can capitalize on the trend of creating humorous charity postcards that draw attention to their cause and create an emotional connection with the audience.
2. Personification of Pets - Innovative companies can introduce a line of products that personify pets and ignite the emotional connection between pet owners and their animals.
3. Social Media-friendly Marketing Campaigns - Brands that are looking for an organic way to promote their products can launch social media-friendly marketing campaigns, such as pet postcards that evoke emotions, and activate their followers to become advocates for their brand.
Industry Implications
1. Charity - Charitable organizations can leverage the trend of humorous and engaging postcards to raise awareness about their cause and attract more donations.
2. Pet Products - Pet product companies can create a line of postcards, toys or any other pet-related item that personifies animals to create a deeper connection with the pet owners and sell more products.
3. Marketing and Advertising - Marketing and advertising agencies can come up with creative ideas for promoting brands through social media-friendly campaigns like pet postcards that resonate with the target audience and stimulate brand awareness.
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