Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Sheltering Charity Billboards

Clean the Sky - Positive Eco Trends & Breakthroughs

The Other Side Campaign Creates Shelter for the Poor from Billboards

— April 27, 2013 — Social Good
Conceived by BBDO Bangkok for Thailand-based DIY store HomePro, The Other Side campaign shelters poor people in Thailand after the roadside advertisements serve their commercial use.

The Other Side refers to the other of the billboards that aren't being used for advertisements, as they have been designed to be furnished as they get used to build homes for families.

People in Thailand already have been using billboards to protect themselves from cold and rain. The philanthropic campaign helps these families build more sturdy and pleasant homes to live in while providing bare necessities that essentially get funded by the companies who contract the billboards.

The campaign offers efficient solutions for people's housing problems with low-cost funding. It is a fantastic idea that is novel and admirable.
Trend Themes
1. Philanthropic Billboard Initiatives - The growing trend of using billboards to help provide shelter for the homeless is a disruptive innovation opportunity for companies looking to combine social impact with outdoor advertising.
2. Utilizing Unused Advertising Space - The trend of repurposing unused billboard space for social good presents an opportunity for companies to maximize the impact of their advertising campaigns while making a positive difference in their communities.
3. Low-cost Housing Solutions - The rising trend of building low-cost, innovative housing solutions not only addresses the housing crisis but also creates opportunities for companies to develop affordable building materials and construction methods.
Industry Implications
1. Outdoor Advertising - The outdoor advertising industry can embrace the trend of sheltering charity billboards by partnering with non-profit organizations and implementing socially responsible campaigns that benefit both the community and the brand.
2. Construction - The construction industry can leverage the trend of utilizing unused advertising space to create low-cost housing solutions, offering their expertise in building and design to help transform billboards into functional and comfortable shelters.
3. Non-profit Organizations - Non-profit organizations can explore partnerships with companies in the billboard advertising industry to develop philanthropic campaigns that provide shelter for the homeless, creating a win-win situation for both the organizations and the communities they serve.
0.8
Score
Popularity
Activity
Freshness