Out of Print's 'The Catcher in the Rye Photo Contest'
Tiana Reid — August 26, 2010 — Pop Culture
References: outofprintapparel
Out of Print put on 'The Catcher in the Rye Photo Contest' that asked participants to create a Holden Caulfield-related image with the apparel company's signature English Lit t-shirts.
The winner is entitled 'Catcher with the Classics' and features a faceless redhead with her visage covered up by J.D. Salinger's most popular novel. Next to her is a stack of other classics including 'Les Miserables,' 'A Clockwork Orange' and 'Moby Dick.'
Implications - This hilarious play on classic literature is an interesting way to get people excited about books again in an age where literature and novels have taken a backseat to blogs, viral videos and innovative social media initiatives.
The winner is entitled 'Catcher with the Classics' and features a faceless redhead with her visage covered up by J.D. Salinger's most popular novel. Next to her is a stack of other classics including 'Les Miserables,' 'A Clockwork Orange' and 'Moby Dick.'
Implications - This hilarious play on classic literature is an interesting way to get people excited about books again in an age where literature and novels have taken a backseat to blogs, viral videos and innovative social media initiatives.
Trend Themes
1. Novel Revival - Using creative and humorous approaches like Out of Print's photo contest can spur interest in traditional literature and encourage people to reconnect with books.
2. Visual Storytelling - Combining classic literature with visual elements, such as photographs and art, creates new and engaging ways to tell stories and captivate audiences.
3. Nostalgia Marketing - Capitalizing on nostalgia by incorporating beloved literary classics into marketing initiatives can resonate with consumers and evoke a sense of sentimental attachment and fondness.
Industry Implications
1. Publishing - The publishing industry can leverage creative contests and visual storytelling to attract new readers and revitalize interest in traditional literature.
2. Apparel - Apparel companies, like Out of Print, can continue to explore partnerships and contests that merge literary themes with fashion to appeal to book lovers and fashion enthusiasts alike.
3. Marketing and Advertising - Marketing and advertising agencies can utilize nostalgia marketing strategies and incorporate classic literature to create engaging campaigns that resonate with consumers and generate brand loyalty.
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