The Little Grape That Could is an Altruistic Toronto Vino Brand
Rebecca Byers — September 25, 2012 — Social Good
References: thelittlegrapethatcould & citytv
The Little Grape That Could is a nonprofit Toronto wine company founded in July 2012 by a group of volunteers. The nonprofit wine brand donates 100% of its profits to the charity of the customer's choice. Currently offering two Argentinian wines (a Torrontés and a Cabernet Sauvignon), the Little Grape That Could is available in Ontario at LCBO locations.
Each bottle of The Little Grape That Could has a code printed on the back that the costumer is encouraged to enter online on the charity page of the company's website in order to select an organization for their donation.
Contact Information
The Little Grape That Could website
The Little Grape That Could on Facebook
The Little Grape That Could on Twitter
Each bottle of The Little Grape That Could has a code printed on the back that the costumer is encouraged to enter online on the charity page of the company's website in order to select an organization for their donation.
Contact Information
The Little Grape That Could website
The Little Grape That Could on Facebook
The Little Grape That Could on Twitter
Trend Themes
1. Nonprofit Wine Brands - Opportunity for wine companies to embrace a nonprofit model, donating a percentage of their profits to charity.
2. Donation-based Rewards - Potential for businesses to incorporate donation-based rewards programs, allowing customers to choose which charities receive their donations.
3. QR Code Philanthropy - Disruptive innovation opportunity to use QR codes on products, encouraging consumers to contribute to charitable causes by scanning codes and making donations.
Industry Implications
1. Wine - Wine industry has the potential to adopt a philanthropic approach, appealing to socially conscious consumers.
2. E-commerce - Opportunity for online retailers to incorporate donation-based rewards programs into their platforms, allowing users to support charities through their purchases.
3. Technology - Tech industry can leverage QR code technology to create innovative ways for consumers to make donations and support charitable organizations.
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