The Vogue Pudsey Bear Donates Funds to Children in Need
Jordy E — October 23, 2012 — Social Good
References: bbcchildreninneed & vogue
The Vogue 'Pudsey Bear' will help to raise funds for Britain's Children in Need foundation. The plush toy comes covered in iconic Vogue covers, featuring the faces of Gwyneth Paltrow, Princess Diana and Kylie Minogue.
This Vogue-endorsed Pudsey project kicks off the company's involvement with the popular charity. The publication was approached on behalf of Children in Need as the group went out in search of a special auction piece.Vogue's fashion editor Francesca Burns responded to the call.
Vogue looked to its most successful features during the production of the Pudsey Bear. The patchwork design came from the minds of tailor Paul Strotton, fashion mogul Christopher Kane and the recent University of Westminster graduate Ashley Williams.
This Vogue-endorsed Pudsey project kicks off the company's involvement with the popular charity. The publication was approached on behalf of Children in Need as the group went out in search of a special auction piece.Vogue's fashion editor Francesca Burns responded to the call.
Vogue looked to its most successful features during the production of the Pudsey Bear. The patchwork design came from the minds of tailor Paul Strotton, fashion mogul Christopher Kane and the recent University of Westminster graduate Ashley Williams.
Trend Themes
1. Charitable Stuffed Animals - There are opportunities to create more charitable stuffed animals that support various causes, generating funds and awareness for different charities.
2. Iconic Brand Collaborations - Collaborating with iconic brands like Vogue can create unique and highly sought-after merchandise, benefiting both the brand and the partnered organization.
3. Design Inspiration From Successful Features - Looking to successful features and collaborations can inspire innovative designs and concepts for new products in different industries.
Industry Implications
1. Toy Industry - The toy industry can explore the creation of charitable stuffed animals, tapping into the growing demand for socially-conscious and purposeful products.
2. Fashion Industry - The fashion industry can embrace collaborations with iconic brands to create unique merchandise, expanding their reach and supporting charitable causes.
3. Publishing Industry - The publishing industry can seek partnerships with charities to create special edition items, utilizing their brand influence to raise funds and awareness.
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