Tiny Revolutionary Creates Kids Tees with Positive Messages
Rebecca Byers — July 8, 2012 — Social Good
References: tinyrevolutionary & shopwithmeaning.org
Tiny Revolutionary is a social business founded by a couple. After the adoption of their daughter, the two were inspired and realized the power that children possess to change the world. The socially empowered brand produces a line of children's tees with important and inspiring messages, such as "all families are created equal" and "be kind to little things."
The charming line of kid's tees also includes a baby collection and a handful of the designs are also available in "grown up" sizes.
The family run social enterprise donates over 15% of its profits to children’s charities such as Save a Child’s Heart, Hands to Hearts International, Rock for Kids and more. Tiny Revolutionary has contributed over $30,000 to children’s charities since it was founded in 2008.
Contact Information
Tiny Revolutionary website
Tiny Revolutionary on Facebook
Tiny Revolutionary on Twitter
Tiny Revolutionary on YouTube
The charming line of kid's tees also includes a baby collection and a handful of the designs are also available in "grown up" sizes.
The family run social enterprise donates over 15% of its profits to children’s charities such as Save a Child’s Heart, Hands to Hearts International, Rock for Kids and more. Tiny Revolutionary has contributed over $30,000 to children’s charities since it was founded in 2008.
Contact Information
Tiny Revolutionary website
Tiny Revolutionary on Facebook
Tiny Revolutionary on Twitter
Tiny Revolutionary on YouTube
Trend Themes
1. Socially Empowered Fashion - Creating clothing with important and inspiring messages for kids presents a disruptive innovation opportunity to tap into the demand for socially conscious products.
2. Family Run Social Enterprises - The rise of family-run social enterprises, like Tiny Revolutionary, offers a disruptive innovation opportunity to combine business with philanthropy and make a positive impact on society.
3. Charitable Contributions in Retail - The trend of retail brands donating profits to charities, as seen with Tiny Revolutionary, presents a disruptive innovation opportunity to align business goals with social causes.
Industry Implications
1. Children's Fashion - The children's fashion industry can explore disruptive innovation opportunities by incorporating positive and empowering messages into their clothing lines.
2. Social Entrepreneurship - The field of social entrepreneurship can benefit from disruptive innovation by encouraging more family-run enterprises that combine business success with social impact.
3. Retail - The retail industry can leverage disruptive innovation by creating partnerships with charities and donating a portion of their profits to support worthy causes.
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