S.T.O.R.Y. Clothing Tackles U.S. Illiteracy Through Donation
Tiana Reid — January 17, 2013 — Social Good
References: story4story & facebook
S.T.O.R.Y clothing is a social business that uses something like a one for one model. Compare it to the ever popular Out of Print t-shirt brand or maybe even the just as ubiquitous TOMS model. For each piece of clothing that is bought, one book is donated to a child in the United States, particularly where illiteracy rates are high.
Products offered from S.T.O.R.Y. clothing include men's and women's sweatshirts and tees, as well as accessories such as tote bags an the 'Give A Book' bracelet. The books are donated in California (San Jose and Lake Forest) to local YMCAs as well as students in school from kindergarten to grades one to three.
S.T.O.R.Y. stands for "start them off reading young."
Contact Information
S.T.O.R.Y. clothing website
S.T.O.R.Y. on Facebook
S.T.O.R.Y on Etsy
Products offered from S.T.O.R.Y. clothing include men's and women's sweatshirts and tees, as well as accessories such as tote bags an the 'Give A Book' bracelet. The books are donated in California (San Jose and Lake Forest) to local YMCAs as well as students in school from kindergarten to grades one to three.
S.T.O.R.Y. stands for "start them off reading young."
Contact Information
S.T.O.R.Y. clothing website
S.T.O.R.Y. on Facebook
S.T.O.R.Y on Etsy
Trend Themes
1. Donation Apparel - Apparel brands can use the one-for-one donation model to support social causes and promote literacy.
2. Literacy-focused Activism - Consumers are seeking brands that are giving back to their communities through philanthropic initiatives that support education and literacy.
3. Cause Marketing - Brands can tap into consumers' desire for social impact by partnering with charities and organizations that align with their values.
Industry Implications
1. Apparel and Fashion - Apparel brands can explore initiatives such as one-for-one donations and cause marketing to differentiate themselves and capture socially conscious consumers.
2. Education - Organizations focused on promoting literacy can partner with apparel brands to distribute books and promote reading among young children.
3. Nonprofit - Nonprofit organizations can leverage partnerships with socially conscious apparel brands to raise funds and promote their causes through cause marketing initiatives.
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