Stuart Weitzman Annual Celebrity Shoe Auction
Going Like Sixty — September 21, 2008 — Social Good
References: stuartweitzmancelebrityauction
Stuart Weitzman annually asks some of the hottest celebrities to design shoes for the Stuart Weitzman Annual Celebrity Shoe Auction. It's an online auction, so anyone can bid.
September is Ovarian Cancer Awareness Month and Stuart Weitzman is certainly doing its part to attract publicity in order to raise money to support ovarian cancer research. The celebrity designers include Brooke Shields, Christie Brinkley, Danica Patrick, Emmanuelle Chriqui, Eva Longoria Parker, Janet Jackson, and Kiefer Sutherland.
September is Ovarian Cancer Awareness Month and Stuart Weitzman is certainly doing its part to attract publicity in order to raise money to support ovarian cancer research. The celebrity designers include Brooke Shields, Christie Brinkley, Danica Patrick, Emmanuelle Chriqui, Eva Longoria Parker, Janet Jackson, and Kiefer Sutherland.
Trend Themes
1. Celebrity Collaboration - The trend of celebrities collaborating with brands for charitable causes offers opportunities for disruptive innovation in the fashion industry.
2. Online Charity Auctions - The growing popularity of online charity auctions presents opportunities for disruptive innovation in the fundraising and e-commerce industries.
3. Cause Marketing - The use of cause marketing by brands to raise awareness and funds for important causes presents opportunities for disruptive innovation in the advertising and philanthropy sectors.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of celebrity collaborations to create unique and charitable products, driving customer engagement and sales.
2. Fundraising - The fundraising industry can embrace online charity auctions to reach wider audiences, increase donations, and streamline the donation process.
3. E-commerce - The e-commerce industry can capitalize on the trend of online charity auctions by providing innovative platforms and services for hosting and promoting such events.
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