W Hotels and Tara Stiles Team Up to Serve 'FIT Bites' of Healthy Hotel Food
Laura McQuarrie — July 9, 2015 — Lifestyle
References: whotelsfit & gourmetskinbar
The unfamiliar settings brought on by travel can be extremely disruptive to someone with a fairly healthy diet, especially when hotel food choices and other nearby options are slim. Knowing this, W Hotels Hong Kong partnered with international yoga instructor Tara Stiles for the creation of 'FIT Bites.'
With items on the FIT Bites menu like Thai papaya salad, vegetarian sushi rolls and Tara's own Never Get Sick Soup, the dishes are the perfect extension of the W Hotels' FIT with Tara Stiles program that lets guests tap into yoga routines through their in-suite TVs.
The healthy in-room dining menu follows the same themes as the FIT workout videos, using only natural ingredients to revitalize weary travelers and keep them looking and feeling their best with flavorful healthy food.
With items on the FIT Bites menu like Thai papaya salad, vegetarian sushi rolls and Tara's own Never Get Sick Soup, the dishes are the perfect extension of the W Hotels' FIT with Tara Stiles program that lets guests tap into yoga routines through their in-suite TVs.
The healthy in-room dining menu follows the same themes as the FIT workout videos, using only natural ingredients to revitalize weary travelers and keep them looking and feeling their best with flavorful healthy food.
Trend Themes
1. Healthy In-suite Menus - Opportunity for hotels to offer in-room dining menus with healthy and natural options to cater to health-conscious travelers.
2. FIT with Tara Stiles Program - Disruptive innovation opportunity for hotels to incorporate yoga routines through in-suite TVs, providing guests with convenient access to fitness activities.
3. Revitalizing Weary Travelers - Opportunity for the hospitality industry to focus on using natural ingredients in food menus to provide travelers with flavorful and revitalizing meals, promoting overall wellbeing.
Industry Implications
1. Hospitality - Disruptive innovation opportunity for hotels to enhance the guest experience through healthy in-suite dining options and yoga-focused programs.
2. Wellness - Opportunity for wellness industry to collaborate with hotels in offering healthy menus and fitness activities to cater to health-conscious travelers.
3. Food Service - Opportunity for food service providers to focus on natural ingredients and flavorful options to meet the demand for healthier food choices in hotels and resorts.
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