Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles
Laura McQuarrie — May 6, 2016 — Fashion
References: fitness.reebok
Reebok Yoga Partner Tara Stiles worked in collaboration with the brand to create the vibrant Yoga Reebok Collection, but this is not her only area of expertise. Reebok challenged the NYC-based yogi to take her first ever CrossFit Box class; naturally Stiles brought the same principles of strength, ease and balance that she practices and teaches to others to each activity. She reports: "Moving your body is a great thing and when CrossFit gets you moving and capable in your body, you’ll enjoy yoga even more."
At CrossFit Box, Stiles was outfitted in pieces from the Reebok collection featuring her own designs and a pair of the Reebok CrossFit sneakers, which suggests the versatility of the products.
Many athletic apparel retailers are now shifting their focus to female-focused audiences, especially with help from inspiring icons of health like Tara Stiles.
At CrossFit Box, Stiles was outfitted in pieces from the Reebok collection featuring her own designs and a pair of the Reebok CrossFit sneakers, which suggests the versatility of the products.
Many athletic apparel retailers are now shifting their focus to female-focused audiences, especially with help from inspiring icons of health like Tara Stiles.
Trend Themes
1. Female-focused Athletic Apparel - Creating athletic apparel specifically designed for the female audience is an opportunity for disruption in the industry.
2. Blending Fitness Styles - Integrating different fitness styles, such as yoga and CrossFit, into a single workout regimen presents a disruptive innovation opportunity in the fitness industry.
3. Collaboration with Influencers - Partnering with health and fitness influencers like Tara Stiles to create unique product lines can drive innovation and consumer engagement in the athletic apparel industry.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can benefit from focusing on designing products specifically targeted at female consumers.
2. Fitness - Blending different fitness styles and creating hybrid workout programs can bring innovation to the fitness industry and attract new customers.
3. Marketing and Branding - Partnering with influential fitness icons like Tara Stiles to co-create and promote product lines can help brands in the marketing and branding industry to reach new audiences and drive sales.
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