The 261 Fearless Line Honors Marathon Runner Kathrine Switzer
Katherine Pendrill — May 6, 2016 — Fashion
References: news.reebok & footwearnews
Reebok recently embarked on a partnership with iconic marathon runner Kathrine Switzer and her organization '261 Fearless.' Switzer made history when she defied regulations to become "the first woman to enter and race in a major US marathon." Now Reebok is celebrating the 50th anniversary of her historic run with a unique collaboration.
As part of the new partnership, Reebok has dubbed Switzer a brand ambassador that will help empower other women in running. Reebok will not only help support Switzer's non-profit foundation 261 Fearless, but it will also create a special capsule collection for the Spring 2017 season. The shoes will be inspired by Switzer's iconic running career and five percent of the net sales will be donated to the non-profit.
The partnership between Reebok and Switzer demonstrates that brands are increasingly engaging with female athletes as a way to connect with and empower women.
As part of the new partnership, Reebok has dubbed Switzer a brand ambassador that will help empower other women in running. Reebok will not only help support Switzer's non-profit foundation 261 Fearless, but it will also create a special capsule collection for the Spring 2017 season. The shoes will be inspired by Switzer's iconic running career and five percent of the net sales will be donated to the non-profit.
The partnership between Reebok and Switzer demonstrates that brands are increasingly engaging with female athletes as a way to connect with and empower women.
Trend Themes
1. Female Athlete Empowerment - Partnerships between brands and female athletes are a growing trend as a means to connect with and empower women.
2. Collaborative Non-profit Initiatives - Brands are partnering with non-profit organizations to create special collections and donate a portion of sales, presenting disruptive innovation opportunities for collaboration and social impact.
3. Historical Anniversary Celebrations - Brands are leveraging historic milestones as occasions for special collaborations and limited-edition collections, allowing for unique storytelling opportunities.
Industry Implications
1. Sportswear - The sportswear industry can explore partnerships with female athletes and non-profits to create empowering and socially impactful collections.
2. Non-profit - Non-profit organizations can collaborate with brands to create special collections, raising awareness and funds for their causes.
3. Marketing and Advertising - Marketing and advertising professionals can leverage historical milestones to create unique collaborations that resonate with consumers and drive brand engagement.
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