Reebok Promoted Activchill with Two-Minute Stationary Bike Rides
Laura McQuarrie — March 29, 2016 — Lifestyle
References: reebok & eventmagazine
'Activchill' is the name of a new line from Reebok that's designed to keep wearers comfortable even during sweaty activities with cool-to-the-touch fabric, high breathability, and moisture control features. In order to promote the cooling new activewear items to the public, Reebok set up a station at the Salon Body Fitness Paris expo that involved a stationary "assault bike."
Daring people were challenged to ride the stationary bike for a full two minutes in order to unlock Activchill items to take away. To make the challenge more interesting, the bike was hooked up to sensors to melt a block of ice in proportion to how much energy was being exerted by the rider.
Prior to this, Reebok launched a billboard that also challenged the public to test the limits of their bodies in order to walk away with free gear.
Daring people were challenged to ride the stationary bike for a full two minutes in order to unlock Activchill items to take away. To make the challenge more interesting, the bike was hooked up to sensors to melt a block of ice in proportion to how much energy was being exerted by the rider.
Prior to this, Reebok launched a billboard that also challenged the public to test the limits of their bodies in order to walk away with free gear.
Trend Themes
1. Activewear Cooling Technology - An opportunity for companies to innovate by introducing new cooling technologies in activewear to enhance comfort during physical activities.
2. Interactive Fitness Challenges - An avenue for fitness companies to explore by introducing interactive challenges as a marketing strategy for promoting fitness products.
3. Sensor-based Fitness Gadgets - An opening for businesses to develop sensor-based fitness gadgets that provide real-time feedback to users and gamify the fitness experience.
Industry Implications
1. Fitness Apparel - A potential market for companies to develop temperature-regulating activewear with high breathability and moisture control features.
2. Fitness Events - A space for fitness companies to create interactive fitness challenges that attract an interested audience and create brand awareness.
3. Fitness Technology - An opportunity for companies to develop sensor-based fitness gadgets that gamify the fitness experience and provide real-time feedback to users.
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