Gen Z consumers are turning their creative hobbies into job opportunities
Trend - Known as being highly creative and tech-savvy, Gen Z consumers are increasingly likely (and able) to monetize their creative and recreational hobbies. This generational quality is being made more accessible with platforms that help them learn about and ultimately monetize their passions.
Insight - Having been raised at a time when the Internet and social media became part of people's everyday lives, Gen Z is collectively more savvy and creative in the world of digital interactions than preceding generations. This fact, coupled with this generation's disillusionment about the state of the global economy and traditional workplace cultures, has resulted in them prioritizing the monetization of the very digital habits that they were raised to be so passionate about.
Insight - Having been raised at a time when the Internet and social media became part of people's everyday lives, Gen Z is collectively more savvy and creative in the world of digital interactions than preceding generations. This fact, coupled with this generation's disillusionment about the state of the global economy and traditional workplace cultures, has resulted in them prioritizing the monetization of the very digital habits that they were raised to be so passionate about.
Workshop Question - How could your brand better cater to Gen Z's sense of creativity and/or tech-savviness?
Trend Themes
1. Monetization of Hobbies and Passions - Gen Z is increasingly likely to monetize their creative and recreational hobbies with the help of platforms that connect them to audiences and offer monetization opportunities.
2. In-app Monetization Through Digital Currency - Apps are increasingly looking to monetize through in-app digital currencies, such as Yubo's Pixel Reward Program, which allows users to buy and send digital collectible images with monetary value to content creators.
3. Gamification of Donations and Tipping - The gamification of donations and tipping, such as through Yubo's Pixel Reward Program or Twitch's tipping system, creates a more engaging and fun experience for users while also benefiting content creators financially.
Industry Implications
1. Social Media and Content Platforms - Companies in this industry have a major opportunity to tap into Gen Z's desire to monetize their passions and hobbies by offering platforms that provide monetization opportunities and allow for the creation and sharing of engaging content.
2. Digital Currency and Fintech - Companies in this industry can take advantage of the growing trend of in-app monetization through digital currency by developing innovative solutions and platforms for buying, selling, and using these currencies within apps.
3. E-sports and Gaming - The e-sports and gaming industry can benefit from the rise of educational courses related to gaming, such as those offered by the IESF and NASEF, by tapping into the growing demand for formal training and education in this field.
7 Featured, 63 Examples:
59,608 Total Clicks
Date Range:
Jul 21 — Mar 23
Trending:
Average
Consumer Insight Topics:
