Bush's Beans is Turning One Fan's Outdoor Space into a Mini Escape
Laura McQuarrie — June 23, 2021 — Marketing
References: bushsbeans & prnewswire
In response to 90% of Americans saying that their outdoor living spaces are more valuable than ever before, Bush's Beans is giving one lucky fan the chance to win a backyard makeover courtesy of HGTV's Good Bones host Mina Starsiak Hawk. The Bush's Bean-themed backyard makeover promises to be an aesthetically pleasing mini-escape that includes a one-of-a-kind Bean Pit that's perfect for grilling.
The Beautiful Summer Contest invites interested parties to enter by posting a picture of the backyard they want to makeover on social media with the #BushsBeautifulSummerContest tag. One winner will get not only a themed backyard makeover worth up to $65,000 but also a check in the amount of $10,000.
Although not everyone can win, Mina is sharing plenty of tips for summertime entertaining to spruce up all outdoor spaces.
The Beautiful Summer Contest invites interested parties to enter by posting a picture of the backyard they want to makeover on social media with the #BushsBeautifulSummerContest tag. One winner will get not only a themed backyard makeover worth up to $65,000 but also a check in the amount of $10,000.
Although not everyone can win, Mina is sharing plenty of tips for summertime entertaining to spruce up all outdoor spaces.
Trend Themes
1. Outdoor Living Spaces - The rise of the value of outdoor living spaces presents an opportunity for the landscaping and outdoor furniture industry to develop innovative products and designs.
2. Themed Backyard Makeovers - The Bean-Themed Backyard Makeover by Bush's Beans shows potential for themed makeovers to become a trend in the home improvement industry.
3. Social Media Contests for Home Improvement - As the Beautiful Summer Contest by Bush's Beans demonstrated, social media contests can be an effective way for companies to engage with customers and promote home improvement products and services.
Industry Implications
1. Landscaping - Landscaping companies can develop new designs and services to cater to the increasing demand for outdoor living spaces.
2. Outdoor Furniture - Outdoor furniture companies can develop innovative, durable, and functional furniture designs that cater to the unique needs of outdoor living spaces.
3. Home Improvement - The home improvement industry can take advantage of the trend of themed backyard makeovers and offer more targeted and creative products and services.
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