Vetements Launches Avant-Garde Streetwear Brand VTMNTS
Niko Pajkovic — July 26, 2021 — Fashion
References: vetementswebsite & hypebeast
The founders of the luxury fashion brand Vetements have launched their highly-anticipated "secret project" called VTMNTS – a niche brand with a variety of avant-garde looks that are set to drop in Spring/Summer 2022.
The brand's first menswear collection, titled 'XXX,' consists of over 100 pieces including leather blazers, philosophical graphics, atypical cuts, skintight shirts, trucker jackets, and one-of-kind eyewear. Though experimental fits dominate the brand's offerings, the collection will include some more accessible looks as well. These will align more closely with Vetements classic design code, many of which will come in the form of youthful t-shirts.
Interestingly, barcode patterns also appear as a recurring theme throughout the collection on t-shirts, tank tops, gloves, and sweaters. Aside from new fits, VTMNTS plans to eventually offer a series of mentorships and financial aid initiatives.
The brand's first menswear collection, titled 'XXX,' consists of over 100 pieces including leather blazers, philosophical graphics, atypical cuts, skintight shirts, trucker jackets, and one-of-kind eyewear. Though experimental fits dominate the brand's offerings, the collection will include some more accessible looks as well. These will align more closely with Vetements classic design code, many of which will come in the form of youthful t-shirts.
Interestingly, barcode patterns also appear as a recurring theme throughout the collection on t-shirts, tank tops, gloves, and sweaters. Aside from new fits, VTMNTS plans to eventually offer a series of mentorships and financial aid initiatives.
Trend Themes
1. Avant-garde Streetwear - The trend towards experimental and unique streetwear is growing and represents an opportunity for disruptive innovation in fashion design, fabric technology, and digital marketing.
2. Barcode Patterns - The use of barcode patterns in fashion is a rising trend that creates opportunities for disruptive innovation in textile printing, visual branding, and product personalization.
3. Mentorship and Financial Aid Initiatives - The trend towards social responsibility and community involvement among fashion brands can lead to opportunities for disruptive innovation in business models, digital engagement, and social impact initiatives.
Industry Implications
1. Fashion Retail - The fashion retail industry can take advantage of the growing trend of avant-garde streetwear by investing in innovative fashion design, fabric technology, and digital marketing strategies to enhance customer experiences.
2. Textile Manufacturing - Textile manufacturers can leverage the trend of using barcode patterns in fashion by innovating the printing technology, developing sustainable materials, and collaborating with fashion brands to create unique and eco-friendly products.
3. Social Impact - The trend towards social responsibility and mentorship programs in the fashion industry presents opportunities for disruptive innovation among businesses that aim to create positive social impact for underprivileged communities, including financial aid initiatives and mentorship programs.
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