Recycled ocean plastic is being used to make sustainable packaging
Trend - There's no shortage of plastic waste in the world's ocean's, and brands in some industries are trying to cut down on this waste by using ocean plastic to create sustainable packaging solutions.
Insight - As climate change worsens, consumers are feeling anxiety over the future of the environment. More people are questioning their own environmental impact, and are choosing to make small lifestyle changes in order to help reduce it. These consumers turn to brands that prioritize authentic forms of sustainability.
Insight - As climate change worsens, consumers are feeling anxiety over the future of the environment. More people are questioning their own environmental impact, and are choosing to make small lifestyle changes in order to help reduce it. These consumers turn to brands that prioritize authentic forms of sustainability.
Workshop Question - How could your brand help its customers be more sustainable?
Trend Themes
1. Prevented Ocean Plastic Packaging - Brands are creating sustainable packaging solutions by using prevented ocean plastic, which helps reduce plastic waste in oceans.
2. Circular Economy - The use of reclaimed ocean plastic creates opportunities to support the move towards a circular economy, where waste is minimized and resources are kept in use for as long as possible.
3. Authentic Sustainability - Consumers are prioritizing brands that prioritize authentic forms of sustainability, which creates opportunities for businesses to communicate transparently about their sustainability efforts.
Industry Implications
1. Personal Care - The personal care industry can incorporate the use of reclaimed ocean plastic in product packaging, creating eco-friendly options for consumers.
2. Wine & Spirits - The wine & spirits industry can reduce their carbon footprint by experimenting with alternative packaging options, such as flat wine bottles made from prevented ocean plastic.
3. Cannabis - The cannabis industry can differentiate itself by using sustainable packaging solutions made from prevented ocean plastic, appealing to environmentally-conscious consumers.
6 Featured, 54 Examples:
86,931 Total Clicks
Date Range:
Jan 21 — Mar 24
Trending:
Warm
Consumer Insight Topics:
