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Ocean Packaging

Recycled ocean plastic is being used to make sustainable packaging

Trend - There's no shortage of plastic waste in the world's ocean's, and brands in some industries are trying to cut down on this waste by using ocean plastic to create sustainable packaging solutions.

Insight - As climate change worsens, consumers are feeling anxiety over the future of the environment. More people are questioning their own environmental impact, and are choosing to make small lifestyle changes in order to help reduce it. These consumers turn to brands that prioritize authentic forms of sustainability.
Workshop Question - How could your brand help its customers be more sustainable?
Trend Themes
1. Prevented Ocean Plastic Packaging - Brands are creating sustainable packaging solutions by using prevented ocean plastic, which helps reduce plastic waste in oceans.
2. Circular Economy - The use of reclaimed ocean plastic creates opportunities to support the move towards a circular economy, where waste is minimized and resources are kept in use for as long as possible.
3. Authentic Sustainability - Consumers are prioritizing brands that prioritize authentic forms of sustainability, which creates opportunities for businesses to communicate transparently about their sustainability efforts.
Industry Implications
1. Personal Care - The personal care industry can incorporate the use of reclaimed ocean plastic in product packaging, creating eco-friendly options for consumers.
2. Wine & Spirits - The wine & spirits industry can reduce their carbon footprint by experimenting with alternative packaging options, such as flat wine bottles made from prevented ocean plastic.
3. Cannabis - The cannabis industry can differentiate itself by using sustainable packaging solutions made from prevented ocean plastic, appealing to environmentally-conscious consumers.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
84,909 Total Clicks
Date Range:
Jan 21 — Mar 24
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sustainable Flat-Bottled Rosés
Sustainable Flat-Bottled Rosés
Moët Hennessy Unveils Sustainably-Packaged Galoupet Nomade Rosé
Moët Hennessy has introduced an all-new rosé called Galoupet Nomade, which is made from ‘prevented ocean plastic’ (POP) and delivered in an unconventional flat wine bottle. Made by Packamama&#... MORE
Ocean Plastic Cosmetic Packaging
Ocean Plastic Cosmetic Packaging
Big Planet, Big Love Features Reclaimed Ocean-Bound Plastic
Big Planet, Big Love is the newest collection from Shoppers Drug Mart’s Quo Beauty and it shares dozens of vegan and cruelty-free colors cosmetics with a sustainable twist. The collection... MORE
Ocean Plastic Deodorant Packaging
Ocean Plastic Deodorant Packaging
All of Piperwai's Product Packaging Uses Ocean Waste Plastic
Piperwai has been making natural deodorants for all skin types since 2014 and it has now shifted to sustainable deodorant packaging made of ocean plastic waste across its entire product portfolio.... MORE
Ocean Plastic Cosmetic Packaging
Ocean Plastic Cosmetic Packaging
LUSH and Prevented Ocean Plastic™ Partnered on New Packaging
LUSH and Prevented Ocean Plastic™ are working together to keep as much waste out of the oceans as possible thanks to a partnership that will see the cosmetics retailer shifting its packaging. The... MORE
Reclaimed Ocean Plastic Jars
Reclaimed Ocean Plastic Jars
Sana Packaging Created a First for the Cannabis Industry
Sana Packaging launched the cannabis industry’s first 100% reclaimed ocean plastic jars, which help to support the move towards a circular economy. The Sana Ocean Jar 4 is not only the first... MORE
Sustainable Ocean Plastic Bottles
Sustainable Ocean Plastic Bottles
Lidl Utilizes Prevented Ocean Plastic for its New Bottle Designs
Lidl GB, a leading supermarket chain, has recently announced a significant sustainability initiative by incorporating Prevented Ocean Plastic into its water bottles. Starting in July, Lidl’s... MORE

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