Banking platforms and spaces are prioritizing social engagement and community
Trend - Some banking and investing services are prioritizing community-based, social experiences that help clients pool resources, get more information, and/or create a sense of comfort and familiarity with financial services.
Insight - Financial services tend to be intimidating, particularly for consumers who weren't raised with financial literacy as part of their education. Those who find banking and investing intimidating benefit from apps, services and community spaces where information is simplified and shared. These consumers require services that prioritize accessibility, whether that's through community or by other means.
Insight - Financial services tend to be intimidating, particularly for consumers who weren't raised with financial literacy as part of their education. Those who find banking and investing intimidating benefit from apps, services and community spaces where information is simplified and shared. These consumers require services that prioritize accessibility, whether that's through community or by other means.
Workshop Question - How could your brand make its product/service more accessible for its customers?
Trend Themes
1. Community-based Banking - Financial services that prioritize accessibility, whether through community or other means, are gaining popularity as they help consumers pool resources, get more information, and create a sense of comfort and familiarity with financial services.
2. Social Investing Platforms - Next-generation investing platforms that prioritize community and social experiences, such as group chats and fractional investments, are making it easier and less intimidating for young investors to get involved in the market.
3. Multi-functional Community Spaces - Community hubs that combine traditional banking services with social event spaces, cultural centers, and cafes are gaining popularity as they create a welcoming and inclusive environment for customers.
Industry Implications
1. Banking and Finance - Community-based banking, social investing platforms, and multi-functional community spaces are transforming the banking and finance industry, offering more accessible and inclusive services to consumers.
2. Hospitality and Event Management - Multi-functional community spaces, such as the NeighborHub facility and the ImaginCafe, highlight opportunities for incorporating financial services into hospitality and event management.
3. Technology and Social Media - Social investing platforms, like Public.com, rely heavily on technology and social media to connect users and create a community-focused investment experience, presenting opportunities for innovation in these industries.
8 Featured, 64 Examples:
71,514 Total Clicks
Date Range:
Apr 21 — Nov 23
Trending:
Average
Consumer Insight Topics:
