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Community Banking

Banking platforms and spaces are prioritizing social engagement and community

Trend - Some banking and investing services are prioritizing community-based, social experiences that help clients pool resources, get more information, and/or create a sense of comfort and familiarity with financial services.

Insight - Financial services tend to be intimidating, particularly for consumers who weren't raised with financial literacy as part of their education. Those who find banking and investing intimidating benefit from apps, services and community spaces where information is simplified and shared. These consumers require services that prioritize accessibility, whether that's through community or by other means.
Workshop Question - How could your brand make its product/service more accessible for its customers?
Trend Themes
1. Community-based Banking - Financial services that prioritize accessibility, whether through community or other means, are gaining popularity as they help consumers pool resources, get more information, and create a sense of comfort and familiarity with financial services.
2. Social Investing Platforms - Next-generation investing platforms that prioritize community and social experiences, such as group chats and fractional investments, are making it easier and less intimidating for young investors to get involved in the market.
3. Multi-functional Community Spaces - Community hubs that combine traditional banking services with social event spaces, cultural centers, and cafes are gaining popularity as they create a welcoming and inclusive environment for customers.
Industry Implications
1. Banking and Finance - Community-based banking, social investing platforms, and multi-functional community spaces are transforming the banking and finance industry, offering more accessible and inclusive services to consumers.
2. Hospitality and Event Management - Multi-functional community spaces, such as the NeighborHub facility and the ImaginCafe, highlight opportunities for incorporating financial services into hospitality and event management.
3. Technology and Social Media - Social investing platforms, like Public.com, rely heavily on technology and social media to connect users and create a community-focused investment experience, presenting opportunities for innovation in these industries.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 64 Examples:
67,982 Total Clicks
Date Range:
Apr 21 — Nov 23
Trending:
Average
Consumer Insight Topics:

Featured Examples

Virtual Banking Environments
Virtual Banking Environments
The Uni-Verse is a Banking Metaverse for Union Bank of India Clients
The Union Bank of India (UBI) announced a new virtual banking project titled the ‘Uni-Verse.’ The UBI is creating the Uni-Verse through a direct collaboration with ‘Tech Mahindra,&#... MORE
Community-Centric Investment Apps
Community-Centric Investment Apps
This App Helps Investors Inspire and Inform Each Other
Public.com is a unique investment app that taps into the power of community to help people get the information, inspiration and support that they need in order to become prolific investors, even if... MORE
Community-Focused Bank Cafes
Community-Focused Bank Cafes
ImaginCafe by CaixaBank Creates a Cultural Space for Young Consumers
The ImaginCafe by CaixaBank is a multi-functional cultural space for millennials to create and connect with each other in a relaxed environment. The three-storey cafe, located in the heart of... MORE
Visual Payment Apps
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
Fear and anxiety can keep some people from even looking at their financial apps in the first place and Vizme is a world-first visual payment app that transforms the experience of sending and... MORE
Investing Gen Z Group Chats
Investing Gen Z Group Chats
Finary Raises Money to Build the Investing Chat Platform
Finary is a platform that is focused on next-generation investments. It helps the new generation create an online community to better understand the world of investments. Offering a digital platform... MORE
Community Building Banking Centers
Community Building Banking Centers
NeighborHub's All-in-one Facility is More than Just a Bank
At Columbia Bank’s NeighborHub facility, typical financial services are offered in an open and flexible community-building space. To emphasize Columbia Bank’s value of relationships and... MORE
Enriching Senior Initiatives
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Ogilvy Shanghai has unveiled an innovative initiative to empower seniors in Shanghai to reconnect with the digital world. In collaboration with the Shanghai Municipal Government, the ‘Morning... MORE
Post Office Bank Centers
Post Office Bank Centers
BankHubs Have Opened in Local Post Offices as Part of the CACA Initiative
As part of the Communities Access to Cash Pilots (CACP) initiative, two BankHubs have opened in Rochford in Essex and Cambuslang, outside Glasgow. The new service will provide vital banking and cash... MORE

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