ESL Has Announced a Partnership with Spotify for German CS:GO Fans
References: eslgaming & esportsinsider
Esports tournament organizer ESL has announced a partnership with music streaming service Spotify. The partnership will result in exclusive podcasts and music playlists for German CS:GO fans, elevating their gaming and watching experience. The partnership first launched at the ESL Pro League (EPL) Season 16 conference and will continue throughout the rest of the season.
As a part of the collaboration, ESL has also debuted a new music playlist curated by Nicholas ‘Nitr0’ Cannella and a podcast titled ‘Globally Offensive’ on the Spotify platform.
Benny Eichelmann, ESL Gaming’s Senior Director of Global Brand Partnerships, commented that “[t]he partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world’s leading esports company. By working together we can now enhance the experiences of our German communities to enjoy both their favourite music and premier esports content.”
Image Credit: ESL, Spotify
As a part of the collaboration, ESL has also debuted a new music playlist curated by Nicholas ‘Nitr0’ Cannella and a podcast titled ‘Globally Offensive’ on the Spotify platform.
Benny Eichelmann, ESL Gaming’s Senior Director of Global Brand Partnerships, commented that “[t]he partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world’s leading esports company. By working together we can now enhance the experiences of our German communities to enjoy both their favourite music and premier esports content.”
Image Credit: ESL, Spotify
Trend Themes
1. Esports-music Collaborations - Future collaborations between esports tournament organizers and music streaming services, leading to more exciting and entertaining experiences for fans all around the world.
2. Exclusive Content for Esports Fans - Partnerships between esports tournament organizers and new media companies to create exclusive content that provides fans with an enhanced viewing experience.
3. Esports Fan Engagement - More ways for fans to engage with their favourite esports teams and leagues, through new and innovative partnerships that elevate the esports experience.
Industry Implications
1. Esports - Esports tournament organizers partnering with new media companies such as music streaming services to create exclusive content for fans, resulting in more engagement and higher revenues.
2. Music Streaming Services - Music streaming services partnering with esports tournament organizers to create exclusive content for fans, resulting in new revenue streams and increased engagement.
3. Podcasting - New opportunities for podcasting to reach a wider audience through exclusive partnerships with esports tournament organizers and other media companies.
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