LesserEvil and RIND Snacks Team Up to Launch 'Cherry-Lime' Popcorn
Niko Pajkovic — June 4, 2022 — Eco
References: prnewswire & nosh
Healthy snack brand LesserEvil has teamed up with RIND Snacks, a company specializing in whole fruit snacks, to launch a new limited-edition 'Cherry-Lime' popcorn flavor.
The one-of-a-kind snack features LesserEvil's signature popcorn tossed in a blend of coconut oil and RIND's cherry and lime powders, which the company produces through a sustainable upcycling method. The new flavor will join LesserEvil's other limited-edition summer flavors which include 'Lemonade and Peach Mango' and 'Watermelon Hibiscus.'
“Having worked with RIND in the past for the Clean Oil Crew, social media giveaways, and more, we knew that synergies existed between our brands. Now, after months of collaboration, we’re excited to share our sweet and tangy Cherry-Lime popcorn," said Charles Coristine, President and CEO of LesserEvil..
Image Credit: LesserEvil
The one-of-a-kind snack features LesserEvil's signature popcorn tossed in a blend of coconut oil and RIND's cherry and lime powders, which the company produces through a sustainable upcycling method. The new flavor will join LesserEvil's other limited-edition summer flavors which include 'Lemonade and Peach Mango' and 'Watermelon Hibiscus.'
“Having worked with RIND in the past for the Clean Oil Crew, social media giveaways, and more, we knew that synergies existed between our brands. Now, after months of collaboration, we’re excited to share our sweet and tangy Cherry-Lime popcorn," said Charles Coristine, President and CEO of LesserEvil..
Image Credit: LesserEvil
Trend Themes
1. Limited-edition Snacks - Collaborations between brands to create exciting, new, and limited-edition snack flavors emphasize the importance of creativity and innovation within the snack industry.
2. Sustainable Upcycling Methods - Innovative and sustainable upcycling methods used to produce unique flavor powders can attract a growing number of eco-conscious consumers.
3. Fruit-inspired Flavors - Incorporating fruit-inspired flavors into popular snack categories provides a healthier snacking alternative and opens up new market opportunities.
Industry Implications
1. Snack Food Industry - Collaborations between snack food companies present a chance to develop new and unique product offerings while promoting healthy eating habits.
2. Sustainable Food Industry - Developing sustainable upcycling methods to create flavor powders can attract a growing number of environmentally conscious consumers.
3. Healthy Eating Industry - Introducing fruit-inspired flavors into traditional snack categories may attract consumers looking for healthier snacking alternatives and promote a shift in eating habits.
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