Cinedigm Re-Launches Screambox with New Branding
Niko Pajkovic — October 15, 2021 — Tech
References: screambox & mediaplaynews
With Halloween around the corner, Los Angeles-based entertainment company Cinedigm has decided to re-launch Screambox, its OTT horror streaming service. The re-launch includes migrating the service from its former Vimeo platform to Cinedigm's own 'Matchpoint Blueprint" framework.
According to the company, the switch to their own property platform will allow for the quick and efficient expansion of Screambox's catalog of horror offerings, in addition to providing users access to both linear and live streaming events. Moreover, the re-launch comes as a result of Cinedigm's acquisition of Bloody Disgusting, an indie horror film streamer.
With the re-launch of Screambox and the recent acquisition of Bloody Disgusting, Cinedigm has the opportunity to become a horror genre leader with the space OTT streaming space.
According to the company, the switch to their own property platform will allow for the quick and efficient expansion of Screambox's catalog of horror offerings, in addition to providing users access to both linear and live streaming events. Moreover, the re-launch comes as a result of Cinedigm's acquisition of Bloody Disgusting, an indie horror film streamer.
With the re-launch of Screambox and the recent acquisition of Bloody Disgusting, Cinedigm has the opportunity to become a horror genre leader with the space OTT streaming space.
Trend Themes
1. Horror Streaming Services - Opportunity for more horror-focused streaming services with unique branding and content options.
2. In-house Property Platforms - More companies are expected to develop their own in-house property platforms to offer better control over their content and catalog expansion.
3. Live Streaming Horror Events - Live streaming horror events is an emerging trend that provides opportunities for real-time interaction with fans and expansion of exclusive content.
Industry Implications
1. Entertainment - Opportunity for more companies in the entertainment industry to offer niche, genre-focused streaming services.
2. Streaming - Opportunity for a continued expansion of the streaming industry by offering focused, exclusive content that appeals to specific audiences.
3. Indie Film - Independent film companies can take advantage of the increased market demand for horror genre streaming services by providing unique content options.
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