Instagram Has Released 'IGPlayback' for Compiling Popular Content
Colin Smith — December 18, 2021 — Tech
References: instagram & digitaltrends
Instagram has released three new features this week including 'IGPlayback,' visual replies to reels, and profile embedding. IGPlayback allows users to create an algorithmically generated round-up of stories that they have posted in the past year. To use this feature, a minimum of three stories need to be posted, and the round-up can compile a maximum of 10 stories.
Users can select one story to build a playback off of, and the algorithm will suggest similar stories for the user to add to the compilation based on themes, view count, and a variety of other metrics. This is an excellent feature for individuals who use 'Instagram Stories' frequently.
Also included in this week's update to Instagram are visual replies and profile embedding. Visual replies will function in a similar fashion to TikTok's 'Video Replies' feature. This feature will allow creators who have posted a reel on Instagram to reply to a comment under that reel with another video of up to 60 seconds. Profile embedding, on the other hand, allows users to create a simplified version of their Instagram profile to embed on other websites, such as blogs or forums.
Image Credit: Shutterstock
Users can select one story to build a playback off of, and the algorithm will suggest similar stories for the user to add to the compilation based on themes, view count, and a variety of other metrics. This is an excellent feature for individuals who use 'Instagram Stories' frequently.
Also included in this week's update to Instagram are visual replies and profile embedding. Visual replies will function in a similar fashion to TikTok's 'Video Replies' feature. This feature will allow creators who have posted a reel on Instagram to reply to a comment under that reel with another video of up to 60 seconds. Profile embedding, on the other hand, allows users to create a simplified version of their Instagram profile to embed on other websites, such as blogs or forums.
Image Credit: Shutterstock
Trend Themes
1. Igplayback Feature - The IGPlayback feature on Instagram presents an opportunity for users to create round-ups of popular stories, which can potentially be monetized by businesses.
2. Visual Replies Feature - The Visual Replies feature on Instagram presents an opportunity for brands and creators to engage with their followers by creating personalized response videos.
3. Profile Embedding Feature - The Profile Embedding feature on Instagram presents an opportunity for businesses to create simplified versions of their profiles for use on websites, creating new avenues for user engagement and lead generation.
Industry Implications
1. Social Media Advertising - The new Instagram features present opportunities for advertisers to engage with users in new, creative ways, catering to a younger demographic.
2. Influencer Marketing - The new Instagram features present opportunities for influencers to create and monetize content more easily, with the potential for increased reach and engagement.
3. Website and Digital Marketing Services - The Profile Embedding feature on Instagram presents an opportunity for website and digital marketing services to create and offer new products and solutions for businesses looking to expand their reach and user engagement.
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