Subway and Tony Hawk Launch the new Drop In To Win Contest
Grace Mahas — June 11, 2021 — Marketing
Subway® restaurants recently partnered with Tony Hawk to launch the new 'Drop In To Win' contest. The famous skateboarder is featured in the brand's newest campaign, showcasing an epic trick on social media while ordering his #MySubwaySub meal. The athlete is encouraging fans to do the same.
From Thursday, June 10th to Tuesday, June 22, fans can enter on social media to win custom, one-of-a-kind merch, and Subway gift cards. Additionally, one lucky winner will get a custom skateboard featuring their #MySubwaySub sandwich along with a one-on-one chat with Hawk himself.
“It doesn’t matter if you even skate, I just want to see you drop in on social and share your go-to #MySubwaySub,” said Hawk. “I’m excited to see what everyone comes up with and to share this one-of-a-kind custom gear with the winners.”
From Thursday, June 10th to Tuesday, June 22, fans can enter on social media to win custom, one-of-a-kind merch, and Subway gift cards. Additionally, one lucky winner will get a custom skateboard featuring their #MySubwaySub sandwich along with a one-on-one chat with Hawk himself.
“It doesn’t matter if you even skate, I just want to see you drop in on social and share your go-to #MySubwaySub,” said Hawk. “I’m excited to see what everyone comes up with and to share this one-of-a-kind custom gear with the winners.”
Trend Themes
1. Skateboarding-inspired Advertising - There is an opportunity to create ad campaigns featuring athletes in unconventional sports to appeal to younger audiences.
2. Social Media Contests - Businesses can engage customers in social media campaigns to increase brand recognition and loyalty.
3. Custom Merchandise - Companies can offer unique and personalized prizes to engage customers in marketing campaigns.
Industry Implications
1. Fast Food - Fast food chains can collaborate with athletes to create unique marketing campaigns that appeal to younger generations.
2. Action Sports - Companies in the action sports industry can partner with food and beverage chains to promote their products through custom merchandise giveaways.
3. Social Media Platforms - Social media platforms can partner with businesses to offer promotions and contests, engaging users and increasing platform usage.
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