Cannabis and alcohol-based seltzers feature cream soda flavors
Trend - Cannabis and alcohol brands continue to release seltzers and canned cocktails because of popular demand. Cream soda flavors in these lightweight beverage options are now becoming more common, particularly in the summer months.
Insight - Canned hard seltzers, or cannabis-based seltzers, are especially popular in the summer when outdoor socializing among consumers is common. The inclusion of familiar or even nostalgic flavors in these beverages will help brands maintain relevance as the competition in this space grows.
Insight - Canned hard seltzers, or cannabis-based seltzers, are especially popular in the summer when outdoor socializing among consumers is common. The inclusion of familiar or even nostalgic flavors in these beverages will help brands maintain relevance as the competition in this space grows.
Workshop Question - How could your brand incorporate elements of nostalgia into its product/service?
Trend Themes
1. Nostalgia-inspired Flavors - Brands are releasing beverages with familiar or nostalgic flavors like cream soda and cotton candy lemonade to attract younger audiences and stand out in a crowded market.
2. Cannabis and Alcohol-based Seltzers - Cannabis and alcohol brands are producing seltzers and canned cocktails in response to consumer demand for lightweight beverage options, especially during summer and outdoor socializing.
3. Cbd-infused Beverages - Brands are introducing eco-friendly, vegan, and CBD-infused beverages to align with conscious consumerism and appeal to those looking for a relaxing and healthy beverage option.
Industry Implications
1. Alcohol and Cannabis Industry - Alcohol and cannabis brands can leverage nostalgic and refreshing flavors like cream soda, cotton candy lemonade, and grapefruit to attract younger consumers and stand out in a crowded market.
2. Beverage Industry - The beverage industry can create new product lines for seltzers and canned cocktails, infusing them with CBD or nostalgic flavors, and targeting the health-conscious or eco-friendly market segments.
3. Retail Industry - The retail industry can introduce hard-to-find brands and unique flavors such as CBD-infused drinks, nostalgic seltzers, and mission-based spirits to cater to evolving consumer tastes.
