Lagunitas Debuts Contest to Fuel Dog Appreciation
Grace Mahas — June 22, 2021 — Lifestyle
References: bestfriends.org & lagunitas
The Lagunitas Brewing Company, the brewery beloved for its iconic IPA, recently launched a new nationwide contest to fuel dog appreciation. The brand is hoping to raise awareness for all the four-legged animals offer us and will give 100 winners a $300 gift card they can use to purchase food and Lagunitas beer. In addition, fans can also win party supplies and dog merchandise from the brand.
“For over a year now, dogs all across the country have been supporting their humans during some pretty tough times,” said, Lagunitas BrewMonster Jeremy Marshall. “That’s why Lagunitas wants to help fuel dog appreciation parties, or as we call them, ‘Doggy Boondoggles.’ We’re super excited to be giving a few of our lucky fans the opportunity to host something special for their pup, their friends, their pup’s friends, and everyone in between this summer.”
Contestants can enter for a chance to win by posting an image or video on Instagram or tweet on Twitter explaining why their dog deserves a party, with the hashtag #LagunitasDogContest.
To further support the brand's goal of helping dogs, Lagunitas Brewing Company will be donating $20,000 to Best Friends Animal Society on International Dog Day this August.
Image Credit: Shutterstock
“For over a year now, dogs all across the country have been supporting their humans during some pretty tough times,” said, Lagunitas BrewMonster Jeremy Marshall. “That’s why Lagunitas wants to help fuel dog appreciation parties, or as we call them, ‘Doggy Boondoggles.’ We’re super excited to be giving a few of our lucky fans the opportunity to host something special for their pup, their friends, their pup’s friends, and everyone in between this summer.”
Contestants can enter for a chance to win by posting an image or video on Instagram or tweet on Twitter explaining why their dog deserves a party, with the hashtag #LagunitasDogContest.
To further support the brand's goal of helping dogs, Lagunitas Brewing Company will be donating $20,000 to Best Friends Animal Society on International Dog Day this August.
Image Credit: Shutterstock
Trend Themes
1. Dog Appreciation Contests - Brands can launch nationwide dog appreciation contests on social media with exciting prizes to create buzz and raise awareness for animal welfare.
2. Pet-focused Party Supplies - Companies can create party supplies and merchandise that cater to dog owners to inspire themed dog parties and fun events with friends and family.
3. Brand Partnerships with Animal Welfare Organizations - Brands can partner with animal welfare organizations and donate a portion of their profits to support animal welfare causes, creating an authentic connection with animal-loving customers.
Industry Implications
1. Alcohol & Beverage - Alcohol and beverage companies can collaborate with animal welfare organizations and launch special promotions or events to incentivize customers to purchase their products.
2. Pet Food and Supplies - Pet food and supplies companies can create dog party packs and merchandise to cater to dog owners and inspire themed dog parties with their products.
3. Social Media Marketing - Social media marketing companies can help brands create exciting contests and promotions on social media platforms to engage with animal-loving customers and raise awareness for animal welfare.
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