XSET Raised $15 Million to Hire Talent and Create Content
Colin Smith — July 21, 2022 — Tech
References: xset & esportsinsider
The North America esports and entertainment organization 'XSET' announced a successful Series A round of funding where the company received over $15 million USD. The participants in the round of funding ranged from web3 and blockchain companies to marketing firms and even NFL sports athletes.
XSET stated that it will use the funding on strategic hires as well as on future high-quality content creation projects. The company will continue to expand its operations through various avenues such as hosting esports tournaments and releasing physical merchandise and lifestyle products.
Greg Selkoe, the CEO of XSET, stated "XSET is going to be the dominant brand in gaming lifestyle, and we believe we can grow something massive without burning huge amounts of capital or compromising our values," showing that he believes the brand has a promising future ahead of it. One of the first new projects from XSET is the opening of a new office in Compton, California, which will be used for esports training, content creation, and open events.
Image Credit: XSET
XSET stated that it will use the funding on strategic hires as well as on future high-quality content creation projects. The company will continue to expand its operations through various avenues such as hosting esports tournaments and releasing physical merchandise and lifestyle products.
Greg Selkoe, the CEO of XSET, stated "XSET is going to be the dominant brand in gaming lifestyle, and we believe we can grow something massive without burning huge amounts of capital or compromising our values," showing that he believes the brand has a promising future ahead of it. One of the first new projects from XSET is the opening of a new office in Compton, California, which will be used for esports training, content creation, and open events.
Image Credit: XSET
Trend Themes
1. Esports Growth - Esports organizations are expanding and receiving major investments, showcasing the potential for not just growth in the industry, but innovation opportunities for content creators and marketers.
2. Athlete Marketing - Professional athletes are becoming increasingly invested in esports and related industries, signaling an opportunity for disruption and innovation in athlete marketing and sponsorships.
3. Brand Expansion - Entertainment companies, such as XSET, are expanding their operations beyond content creation and into merchandise and lifestyle products, highlighting the growing potential for disruption and innovation in branding and business development.
Industry Implications
1. Esports - Esports organizations, like XSET, are experiencing major funding rounds and expansion, creating opportunities for innovation in gaming technology, fan engagement, and content creation.
2. Marketing - XSET's successful funding round included participation from marketing firms and professional athletes, suggesting opportunities for innovation in athlete marketing and content marketing in the entertainment industry.
3. Consumer Goods - As entertainment companies like XSET expand into merchandise and lifestyle products, there is potential for innovation and disruption in the consumer goods industry and related marketing strategies.
3.3
Score
Popularity
Activity
Freshness
