The Bratz Pride Collection Two-Pack Features a Stylish Same-Sex Couple
Laura McQuarrie — June 8, 2022 — Life-Stages
References: Bratz & prnewswire
The Bratz Pride Collection two-pack introduces the first-ever fashion doll same-sex couple and a ready-to-wear fashion capsule created in collaboration with LGBTQ designer Jimmy Paul. The fashion dolls launched for Pride Month and the Bratz Pride x JimmyPaul collab is all about championing inclusivity, authenticity, bold style and creative self-expression.
The characters Roxxi and Nevra embody confidence and the values held dear to the Bratz brand and the LGBTQ community. Over time, fans have gotten to know more about characters like Roxxi (nicknamed "Spice") and grow as their stories develop. First introduced in 2004, Roxxi was the lead singer of the iconic band and accompanying movie, album, and video game, Bratz Rock Angelz, who later came out on Bratz social media as lesbian and bisexual, respectively, in June of 2020.
The characters Roxxi and Nevra embody confidence and the values held dear to the Bratz brand and the LGBTQ community. Over time, fans have gotten to know more about characters like Roxxi (nicknamed "Spice") and grow as their stories develop. First introduced in 2004, Roxxi was the lead singer of the iconic band and accompanying movie, album, and video game, Bratz Rock Angelz, who later came out on Bratz social media as lesbian and bisexual, respectively, in June of 2020.
Trend Themes
1. Fashion Doll Inclusivity - The Bratz Pride Collection two-pack introduces the first-ever fashion doll same-sex couple and a ready-to-wear fashion capsule created in collaboration with LGBTQ designer, offering an opportunity for toy companies to invest in creating more diverse doll lines.
2. Collaboration with LGBTQ Designers - The Bratz Pride x JimmyPaul collab is all about championing inclusivity, authenticity, and creative self-expression, offering an opportunity for the fashion industry to integrate and promote more LGBTQ talent and perspectives in product design.
3. LGBTQ Representation in Branding - Characters like Roxxi from the Bratz brand, who later came out on Bratz social media as lesbian and bisexual, respectively, in June of 2020, represent an opportunity for brands to promote LGBTQ representation and build connection with consumers who value representation and inclusivity.
Industry Implications
1. Toy - The introduction of the Bratz Pride Collection's inclusive same-sex couple doll pack serves as an opportunity for the toy industry to increase the range of more diverse doll options available to consumers, as well as respond to changing consumer needs for inclusivity and representation in product design.
2. Fashion - The Bratz Pride x JimmyPaul collab, which aims to celebrate inclusivity and authenticity in fashion, represents an opportunity for the fashion industry to respond to and reflect the growing demand for inclusivity from consumers and integrate more LGBTQ talent and perspectives in product design.
3. Branding - Opportunity for brands to promote LGBTQ representation in branding and connect with consumers who value representation and inclusivity, such as through characters like Roxxie from the Bratz brand.
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