TuneIn Signs Multi-Year Partnership with Major League Baseball (MLB)
Grace Mahas — March 31, 2022 — Lifestyle
References: businesswire
With Opening Day 2022 just around the corner, TuneIn, the world's leading live streaming audio service, recently announced a multi-year partnership agreement with Major League Baseball (MLB). TuneIn will become MLB's official audio partner under the new agreement.
MLB's addition to TuneIn's official audio partnership now makes TuneIn's live streaming audio service the most comprehensive live sports streaming service. TuneIn's sports lineup includes live MLB, NFL, and NHL coverage, as well as commercial-free access to ESPN Radio live sports content. Fans will have access to all 2,430 MLB games through this site, as well as insights, discussions, and debates related to their favorite teams and players.
“TuneIn is committed to providing our 75 million listeners around the world with live and on-demand access to their favorite sports, news and entertainment audio content,” said Richard Stern, CEO of TuneIn. “As an official audio partner of Major League Baseball, TuneIn is thrilled to be able to provide our premium subscribers with live streaming audio access to every game throughout the 2022 season and beyond.”
Image Credit: TuneIn
MLB's addition to TuneIn's official audio partnership now makes TuneIn's live streaming audio service the most comprehensive live sports streaming service. TuneIn's sports lineup includes live MLB, NFL, and NHL coverage, as well as commercial-free access to ESPN Radio live sports content. Fans will have access to all 2,430 MLB games through this site, as well as insights, discussions, and debates related to their favorite teams and players.
“TuneIn is committed to providing our 75 million listeners around the world with live and on-demand access to their favorite sports, news and entertainment audio content,” said Richard Stern, CEO of TuneIn. “As an official audio partner of Major League Baseball, TuneIn is thrilled to be able to provide our premium subscribers with live streaming audio access to every game throughout the 2022 season and beyond.”
Image Credit: TuneIn
Trend Themes
1. Live Sports Streaming - The partnership agreement between TuneIn and MLB demonstrates the increasing demand for comprehensive live sports streaming services that cater to a variety of sports leagues.
2. Exclusive Content Partnerships - The signing of exclusive audio partnerships with major sports leagues provides opportunities for companies like TuneIn to differentiate themselves in the highly competitive sports streaming market.
3. Multi-sport Coverage - By offering a range of sports content, including MLB, NFL, and NHL, TuneIn is well positioned to attract a wider audience of sports fans who want to access live coverage across different leagues in one place.
Industry Implications
1. Streaming - The growth in streaming services, particularly for live sports, is disrupting traditional broadcast TV and providing new opportunities for companies that can offer more flexible and comprehensive content packages.
2. Audio Services - The expansion of TuneIn's audio partnership with MLB highlights a growing trend in the audio space, with more companies looking to offer live streaming access to exclusive content such as sports games and events.
3. Sports Media - The integration of technology into sports media is creating new opportunities for companies to engage with fans and create more interactive experiences, such as live in-game commentary and analysis, across different platforms.
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