Cosmetic brands make customized formulas and tools more accessible
Trend - Some brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. These customizable formulas are easy to access and more affordable than personalized beauty typically allows.
Insight - Custom products in any area of interest are intriguing for consumers--with personalized and one-of-a-kind products and services offering an air of exclusivity. Brands that are able to make this process more accessible will cater to consumers who don't have the means to indulge in expensive custom goods.
Insight - Custom products in any area of interest are intriguing for consumers--with personalized and one-of-a-kind products and services offering an air of exclusivity. Brands that are able to make this process more accessible will cater to consumers who don't have the means to indulge in expensive custom goods.
Workshop Question - How could your brand add an element of customization into its product/service?
Trend Themes
1. Personalized Beauty - Consumer demand for personalized and customized beauty products, offering a unique and individualized experience.
2. Innovative Packaging - Brands are revamping their packaging and delivery systems to provide efficient customization and personalization services.
3. AI Technology - Advancements in AI-driven technologies are being used to create innovative, personalized makeup formulas and provide a seamless consumer experience.
Industry Implications
1. Beauty Industry - Brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences.
2. Technology Industry - Technological advancements have made customization and personalization in beauty accessible and seamless for brands and customers alike.
3. Packaging Industry - Innovative packaging and delivery systems are being implemented by beauty brands to provide efficient customization and personalization services.
