Emerging brands develop vegan crustacean and mollusk options
Trend - While vegan fish options are relatively common, plant-based crustaceans and mollusks are less so. Now, more brands are offering alternative seafood options that include vegan shrimp, lobster, squid and oysters--diversifying options for people with seafood allergies or on restrictive diets.
Insight - The plant-based food industry continues to expand as innovations in this space create products that are able to easily replicate the textures and flavors of meat or dairy-based alternatives. This shift to more realistic vegan foods has resulted in more consumers experimenting in this space--whether they have allergies, are vegan or vegetarian, or are simply "flexitarian."
Insight - The plant-based food industry continues to expand as innovations in this space create products that are able to easily replicate the textures and flavors of meat or dairy-based alternatives. This shift to more realistic vegan foods has resulted in more consumers experimenting in this space--whether they have allergies, are vegan or vegetarian, or are simply "flexitarian."
Workshop Question - How could your brand expand its options to cater to a wider broader consumer base?
Trend Themes
1. Plant-based Seafood Alternatives - As more brands offer vegan shrimp, lobster, squid and oysters, there is potential for creating disruption with this emerging category.
2. Innovation in Plant-based Food Industry - The shift to more realistic vegan foods is creating opportunities for disrupting traditional meat and dairy-based markets.
3. Sustainable Seafood Alternatives - The market for seafood alternatives that can be enjoyed without contributing to overfishing, mercury contamination or by-catch is growing.
Industry Implications
1. Plant-based Food Industry - New innovations in replicating the texture and flavor of meat or dairy-based alternatives are expanding the plant-based food industry.
2. Sustainable Seafood Industry - As demand for plant-based seafood alternatives rises, opportunities for disrupting the traditional seafood market are growing.
3. Food R&D Industry - With the introduction of plant-based seafood options, new opportunities arise for food R&D experts to create innovative, sustainable and scalable alternatives.
