Tricor's SPOT Merges Online and Offline Touchpoints
Grace Mahas — December 15, 2021 — Tech
References: tricorglobal & marketing-interactive
Tricor Hong Kong (Tricor) is renowned for its annual corporate governance conference, and this year, the company leveraged its proprietary, award-winning e-meeting solution SPOT to create an immersive experience for both online and in-person guests.
SPOT enables both online and offline participants to experience the conference with elements like live streaming and eVoting. In addition, as an alternative to traditional event booths, the brand designed an experiential lounge where participants could try out Tricor's digital products live on-site. Participants could also participate online via a live webcam.
In a hybrid event, it is essential that the meeting experience is consistent across online and offline touchpoints. By using SPOT's live streaming capability and interactive technology, it was possible for online participants to benefit from the same meeting experience.
Image Credit: Tricor Hong Kong
SPOT enables both online and offline participants to experience the conference with elements like live streaming and eVoting. In addition, as an alternative to traditional event booths, the brand designed an experiential lounge where participants could try out Tricor's digital products live on-site. Participants could also participate online via a live webcam.
In a hybrid event, it is essential that the meeting experience is consistent across online and offline touchpoints. By using SPOT's live streaming capability and interactive technology, it was possible for online participants to benefit from the same meeting experience.
Image Credit: Tricor Hong Kong
Trend Themes
1. Hybrid Meeting Solutions - Developing hybrid meeting solutions that merge online and offline touchpoints to create an immersive experience for both remote and in-person attendees.
2. E-meeting Solutions - Creating e-meeting solutions that enable live streaming, eVoting, and other interactive technologies to enhance the meeting experience for online participants.
3. Experiential Lounges - Designing experiential lounges that allow attendees to try out digital products live on-site and participate in online webcams during hybrid events.
Industry Implications
1. Event Planning - Innovating event planning strategies and tools to develop immersive hybrid meeting solutions that cater to both online and in-person attendees.
2. Digital Marketing - Leveraging e-meeting solutions to enhance digital marketing efforts and create engaging brand experiences for attendees in hybrid events.
3. Corporate Governance - Integrating innovative e-meeting solutions into corporate governance conferences to enhance the meeting experience for stakeholders and facilitate better collaboration.
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