The Sweetly-Twisted Froyo Truck Frequents Community Events
Jana Pijak — March 16, 2016 — Lifestyle
References: instagram & sweetly-twisted
The Sweetly-Twisted froyo truck is a mobile dessert shop that features a wide variety of tasty menu options. Whether set up at music festivals, football games or community fundraisers, the South Carolina-based business is a family favorite and lets visitors access a menu of self-serve flavors while on-the-go.
While a self-serve business model is common at many frozen yogurt cafes, this mobile truck transports its tasty treats to both community and private events like charity gatherings, employee fun days and even family reunions.
Making any event more memorable and delicious, the Sweetly-Twisted froyo truck offers a diverse menu that includes healthy options for those looking to indulge without the added guilt. This business model appeals to busy parents who are looking for accessible and convenient snacks while out with small children.
While a self-serve business model is common at many frozen yogurt cafes, this mobile truck transports its tasty treats to both community and private events like charity gatherings, employee fun days and even family reunions.
Making any event more memorable and delicious, the Sweetly-Twisted froyo truck offers a diverse menu that includes healthy options for those looking to indulge without the added guilt. This business model appeals to busy parents who are looking for accessible and convenient snacks while out with small children.
Trend Themes
1. Mobile Dessert Trucks - Opportunities for established frozen yogurt or ice cream shops to expand into the mobile dessert truck market and bring their products directly to events.
2. Self-serve Event Catering - Disruptive innovation opportunity for food service businesses to develop a self-serve event catering model, where customers can customize and serve their own meals on the go.
3. Healthy Dessert Options - The growing demand for healthier food options presents opportunities for businesses to develop innovative dessert products that are both delicious and nutritious.
Industry Implications
1. Food Trucks - Established brick-and-mortar restaurants can use food trucks to expand their reach and introduce their products to new customers.
2. Event Planning - Event planners can incorporate mobile dessert trucks with unique menus and self-serve options to provide memorable experiences at their events.
3. Healthy Eating - Businesses focused on promoting healthy eating can develop innovative dessert products that cater to health-conscious consumers.
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