Unlikely beverages are being topped with foam
Implications - Foam-topped beverages, once limited primarily to lattes, are now being offered in a variety of beverages, and are being made with a distinct range of ingredients. Such products cater to the rising tide of self-proclaimed "foodie" consumers who prefer experiential consumption experiences.
Workshop Question - How can your brand reframe how one of its products/services is offered?
Trend Themes
1. Plant-based Ingredients - Using plant-based ingredients like aquafaba as alternatives to traditional ingredients in cocktails and other beverages.
2. Experiential Consumption - Catering to the rising trend of experiential consumption by offering interactive and visually stunning cocktail experiences.
3. Foam-topping Varieties - Expanding the use and varieties of foam-topped beverages beyond just lattes to attract the self-proclaimed 'foodie' consumer.
Industry Implications
1. Food and Beverage - Innovation in beverage ingredient and presentation can enhance the overall drinking experience.
2. Hospitality - Hotels and restaurants who want to innovate beverage offerings and presentation techniques can keep up with the trend of experiential consumption.
3. Retail - Retail beverage companies can put a new spin on classic offerings by using trending plant-based ingredients and customization options.
