Brands provide enhancements to at-home streaming services
Implications - With the rise of at-home streaming having a negative impact on the movie theatre industry, brands are taking advantage of opportunities that replicate the movie theatre experience at home, or at least enhance at-home streaming habits. This shift comes as brands understand that they are now required to react to consumers' behavioral habits, rather than simply making attempts to establish or influence those habits.
Workshop Question - How can your brand better respond to changing consumer lifestyles?
Trend Themes
1. At-home Experience Enhancement - Brands are exploring opportunities to replicate or enhance the movie theatre experience at home.
2. Connected Devices - Products that enable consumers to use devices more conveniently while at home are gaining in popularity.
3. Virtual Reality - Entertainment services providers are using VR technology to immerse viewers in their favourite content.
Industry Implications
1. Consumer Electronics - Growth opportunities exist for companies that produce devices which enhance or offer more convenience to at-home entertainment experiences.
2. Food and Beverage - The shift to at-home streaming has led to increased demand for enhanced and shareable snacking options.
3. Entertainment - The integration of VR technology into streaming services offers disruptive innovation opportunities for companies looking to provide a more immersive entertainment experience.
4 Featured, 36 Examples:
64,005 Total Clicks
Date Range:
Aug 17 — Jun 18
Trending:
Warm
Consumer Insight Topics:
