Starbucks' Black and White Mocha Collection Celebrates NYE
Katherine Pendrill — December 28, 2017 — Lifestyle
Following the success of its Christmas Tree Frappuccino, Starbucks has debuted a new Black and White Mocha Collection for the next major holiday. Sophisticated enough for any black tie affair, the new drinks help consumers celebrate the start of a new year in a delicious way.
The new Black and White Mocha Collection is a trio of specialty drinks created by Starbucks for the New Year's Eve holiday. The collection consists of three drinks, which include the Black and White Mocha, Black and White Hot Cocoa, and Black and White Frappuccino. The former consists of Starbucks' signature espresso poured over a "silky swirl of white chocolate and dark mocha," topped with steamed milk, whipped cream, and chocolate sprinkles. The Black and White Hot Chocolate combines dark mocha sauce with steamed milk and white chocolate mocha sauce, as well as whipped cream and chocolate sprinkles. Finally, the Black and White Frappuccino is a frozen, coffee-infused version of the aforementioned hot cocoa.
The new Black and White Mocha Collection is a trio of specialty drinks created by Starbucks for the New Year's Eve holiday. The collection consists of three drinks, which include the Black and White Mocha, Black and White Hot Cocoa, and Black and White Frappuccino. The former consists of Starbucks' signature espresso poured over a "silky swirl of white chocolate and dark mocha," topped with steamed milk, whipped cream, and chocolate sprinkles. The Black and White Hot Chocolate combines dark mocha sauce with steamed milk and white chocolate mocha sauce, as well as whipped cream and chocolate sprinkles. Finally, the Black and White Frappuccino is a frozen, coffee-infused version of the aforementioned hot cocoa.
Trend Themes
1. Specialty New Year's Coffees - Starbucks' Black and White Mocha Collection celebrates NYE with a trio of specialty drinks.
2. Delicious Holiday Celebrations - The success of Starbucks' holiday-themed drinks presents an opportunity for other coffee chains to create specialty beverages for festive occasions.
3. Innovative Coffee Menu - The Black and White Mocha Collection showcases Starbucks' commitment to creating unique and exciting flavors, inspiring other coffee companies to experiment with their offerings.
Industry Implications
1. Coffee Retail - Coffee retailers have the chance to develop their own line of specialty drinks to attract customers during special occasions like New Year's Eve.
2. Food and Beverage - The specialty New Year's coffees trend opens up opportunities for companies in the food and beverage industry to provide complementary products like pastries or snacks.
3. Hospitality - Hotels, restaurants, and catering services can capitalize on the popularity of specialty holiday drinks by including them in their menus to enhance the dining experience for their customers.
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