The Mango Dragonfruit Starbucks Refresher is Tropical and Photo-Worthy
Laura McQuarrie — June 20, 2018 — Lifestyle
References: twitter & foodandwine
The newest Starbucks Refresher is a vibrant permanent menu item that has the potential to satisfy consumers' desire for aesthetically pleasing drinks, as well as one that's completely naturally colored. Over the past few years, consumers have become fixated by boldly colored beverages, many of which get their bright hues from artificial coloring agents.
Starbucks' new Mango Dragonfruit Refresher sets itself apart as one that boasts sweet, tropical flavors, as well as no artificial sweeteners or colors—the unmistakable magenta color of the drink comes from crushing up real pieces of the fruit's red flesh.
Those who are looking for something even more special and customized may ask for the Mango Dragonfruit Refresher to be mixed with coconut milk to create a 'Dragon Drink' concoction off the secret menu.
Starbucks' new Mango Dragonfruit Refresher sets itself apart as one that boasts sweet, tropical flavors, as well as no artificial sweeteners or colors—the unmistakable magenta color of the drink comes from crushing up real pieces of the fruit's red flesh.
Those who are looking for something even more special and customized may ask for the Mango Dragonfruit Refresher to be mixed with coconut milk to create a 'Dragon Drink' concoction off the secret menu.
Trend Themes
1. Naturally Colored Beverages - The trend of naturally colored beverages opens up opportunities for brands to cater to consumers' desire for visually appealing, yet all-natural drinks.
2. Boldly Colored Drinks - The obsession with brightly colored beverages presents an opportunity for companies to experiment with vibrant, eye-catching drink options to captivate consumers.
3. Customized Menu Items - The popularity of secret menu items, like Starbucks' 'Dragon Drink,' highlights the potential for businesses to offer personalized and unique concoctions to their customers.
Industry Implications
1. Beverage Industry - The beverage industry can embrace the trend of naturally colored drinks to develop innovative and visually striking products that cater to consumer demands for all-natural and visually appealing options.
2. Food and Beverage Photography - The trend of boldly colored drinks provides opportunities for the food and beverage photography industry to capture visually stunning images and promote brands through social media platforms.
3. Restaurant Industry - The surge in demand for customized menu items, such as secret drinks, presents an opportunity for the restaurant industry to create unique offerings, increasing customer engagement and loyalty.
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