Pet owners that take their dogs on excursions can now enjoy comfort-focused options
Implications - An alternative to leaving pets in "doggie hotels" or with friends, many consumers are opting to take their pets on trips with them – and brands are adapting to this fact by prioritizing the convenience and comfort of such trips. This shift enhances the bond between consumers and their pets, and gives pet-related brands a good opportunity to enter and establish an emerging market.
Workshop Question - How can your brand help shape or cater to an emerging consumer preference in its area of expertise?
Trend Themes
1. Pet-friendly Travel - Traveling with pets is becoming increasingly popular and brands are offering products and services to cater to this trend.
2. On-the-go Pet Products - Consumers' busy lifestyles have led to a demand for portable and convenient pet products.
3. Luxury Pet Travel - Pet owners are willing to invest in luxurious travel experiences for both themselves and their pets.
Industry Implications
1. Hospitality - Hotels are expanding their offerings to include pet-friendly rooms, packages, and amenities.
2. Pet Products - There is a growing demand for innovative pet products that are portable and convenient for on-the-go lifestyles.
3. Travel - Pet-friendly travel is a booming industry with opportunities for luxury travel experiences and products that enhance the travel experience for pets and their owners.
