STEM fields are introduced to young children in familiar formats
Implications - As STEM fields become introduced to children at younger ages, brands are adopting this educational process into the traditional storytelling format that is so familiar to kids. This shift allows for parents to create all-encompassing forms of education that include theory in addition to the interactivity that STEM toys allow, and therefore deepens the influence such ideas have on the children being taught them.
Workshop Question - How could you adopt storytelling to better educate and excite your consumer?
Trend Themes
1. STEM Storytelling - As STEM fields become introduced to children at younger ages, brands are adopting this educational process into the traditional storytelling format, leading to innovative products such as AR biology books and interactive STEM education storybooks.
2. Augmented Reality for Education - Augmented reality technology is being leveraged to create engaging educational content for children, as seen with products such as Imagina Books, which offer a tangible book with a learning experience that can be enhanced with AR technology, and interactive STEM education storybooks that work with an accompanying Talking Pen.
3. Satirical Educational Content - Satirical books and formats, such as Goodnight Internet, are being used to convey complex educational messages to audiences of all ages in an accessible and digestible format.
Industry Implications
1. Children's Education - AR biology books, interactive STEM education storybooks, and electronic storytelling books are just some examples of the innovative products in the constantly evolving children's education industry.
2. Edtech - Augmented reality technology and interactive educational content creation are some of the innovative trends driving the education technology industry forward.
3. Publishing - As storytelling becomes an increasingly popular method of educating children, the publishing industry has an opportunity to innovate by leveraging technology to create engaging and interactive educational content.
4 Featured, 33 Examples:
57,620 Total Clicks
Date Range:
Oct 17 — Jun 18
Trending:
Average
Consumer Insight Topics:
