Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Filtered Existence

The ability of consumers to personalize and select media content

Implications - Consumers today are not only bombarded with marketing messages but also social media status updates and online content from innumerable sources on the Internet. To help online users filter through the noise and receive only content and updates from the sources they care most about are filtering tools, which allow consumers to be extra selective about their day-to-day virtual experiences. While this poses an extra barrier for brands to break through, those that are able to make it through the filter stand to gain even more leverage and brand loyalty than ever before.
Trend Themes
1. Personalized Content Filtering - Consumers use filtering tools to personalize and be selective about their day-to-day virtual experiences; products that make it through the filter stand to gain more leverage and brand loyalty.
2. Content Curation - Consumers sift through the noise and structure information in a relevant way; companies should consider how they can integrate content curation into their marketing initiatives.
3. Social Network Filters - Services that build an even closer connection with consumers attract shoppers who want to utilize their online time in the most efficient way possible; companies could focus on specific desires of their customers in order to increase their revenue.
Industry Implications
1. Digital Media - Personalized content filtering and curation tools disrupt traditional media consumption and provide tailored experiences for consumers.
2. Social Media - Social network filters present opportunities in advertising and content creation as consumers demand more efficient and personalized experiences.
3. Technology - Technology advances in filtering and curation allow for more efficient and personalized content consumption, creating opportunities for companies to innovate in this space.
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 66 Examples:
496,411 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
Untested

Featured Examples

play_circle_filledSocial Network Filters
Social Network Filters
The Toyota ‘Social Snap Shot' App Personalizes Your News Feed
If you find yourself wasting precious hours going through unnecessary status updates, photo albums and wall posts from people you haven’t seen since high school, the new Toyota ‘Social Snap Shot’ app is… MORE
Personally Catered Tweets
Personally Catered Tweets
Subjot is a Focused Social Media Tool that Gets Rid of Unwanted Topics
Incessant Twitter users will love the newly launched Subjot. Working like Twitter but specifically catered to your favorite subjects, Subjot is like a self-organizing social media tool. You can decide… MORE
Sensory Spam Helmets
Sensory Spam Helmets
The Information Overload Filter Blocks Sounds and Images You Wish to Ignore
Just imagine the hi-tech futuristic scenario of perhaps 2057 when people are even more overwhelmed by technology and media than they are today. In such a chaotic age, the Information Overload Filter acts… MORE
Personalized Social Media Stats
Personalized Social Media Stats
The Twtrland Twitter Service Makes Tweeting Even More Personalized
Making your tweeting experience even more personalized, the Twtrland Twitter Service is like having a page catered just for you. The Twtrland Twitter Service gathers all of your information on twitter… MORE
play_circle_filledDigital Daily Dose Digestions
Digital Daily Dose Digestions
The News360 App Offers a Personalized News Service
The News360 app is an ingenious concept that could revolutionize the way that you consume your daily dose of digital information. With your permission, the app scans your social networks and sees what… MORE
Friend-Filtered Content
Friend-Filtered Content
Meebo Minibar Helps Curate Content for You by Connecting to Others
The Meebo Minibar is a fantastic new extension that helps you find content on the Internet that you will love by connecting you to other people. The minibar works as an extension that you can download… MORE
Friend-Filtered News
Friend-Filtered News
Comunitee Social News Uses Your Network to Deliver Relevant News Stories
The Comunitee social news web app (still in Beta and available to test out by simply liking their Facebook page) creates a unique news experience for all of its users based on their networks and preferences.… MORE
Selective Browser Bookmarking
Selective Browser Bookmarking
CopyTo Web App Saves Only the Parts of Websites You Want
The CopyTo web app makes retrieving information that you have saved on the Web a lot less time consuming. The e-bookmark lets you save only the portions of sites that you really want instead of having… MORE

Related Examples

play_circle_filledData Sports Shades
Data Sports Shades
MOD Ski Goggles Load up Stats in Real Time Down the Slopes
Ballooned Biker Helmets
Ballooned Biker Helmets
The Bell Jet Bubble Visor Captures the Cool of Motorcyclists
Stylish Asymmetrical Headgear
Stylish Asymmetrical Headgear
The Women's Luxy Vespa Helmet Enhances the Look of Your Hair
16 Innovative Examples of Toyota Marketing
16 Innovative Examples of Toyota Marketing
From Gladiator Marketing to Hybrid Parking Wars
Giant Human Hybrid Ads
Giant Human Hybrid Ads
The Toyota Prius 'People Person' Commercial Uses 18 Bodies in One
Gallant Gladiator Marketing
Gallant Gladiator Marketing
This Toyota Tacoma Campaign Celebrates Masculinity
Partially Animated Car Commercials
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
Superstar Baby Tweets
Superstar Baby Tweets
The Beyonce Twitter Record Beat Out Osama Bin Laden's Death
26 Memorable VMAs Moments
26 Memorable VMAs Moments
From Bloody Performances and Sushi Leotards to Award Crashers
Prenatal Popstar Tweets
Prenatal Popstar Tweets
The 'Beyjayfetus' Twitter Gives a Voice to Beyonce and Jay-Z's Child
play_circle_filledFuturistic Sport Headgear
Futuristic Sport Headgear
The New Voztec Helmet May Revolutionize Tramuatic Head Injuries
Concept Car Commercials
Concept Car Commercials
The Toyota 'Progress From the Inside Out' Ad Shows How Its Built
Desperate Tween Tweets
Desperate Tween Tweets
'Waiting For Bieber' Documents How Intensely Fans Yearn the Star
Street Slick Cranium Gear
Street Slick Cranium Gear
Speed through the Road Wearing the Suave Brembo Helmets
Illuminating Head Protectors
Illuminating Head Protectors
The Aura Commuter Cycle Helmet is Both Stylish and Safe
Police Force Friend Requests
Police Force Friend Requests
The NYPD's Social Media Taskforce Intends to Eliminate E-Crimes
Tweeting Birthday Tributes
Tweeting Birthday Tributes
The Happy Birthday Twitter Infographic Honors the MicroBlogging Site
play_circle_filledHold-Skipping Apps
Hold-Skipping Apps
Never Wait for the Next Available Representative Again with FastCustomer
Social Media Star Campaigns
Social Media Star Campaigns
Tumblr Founder David Karp Appears in the Uniqlo 'NYC Voices' Ad
Social Media Chat Apps
Social Media Chat Apps
Facebook Messenger App is Due to be Relased as a Stand-Alone
Product-Locating Apps
Product-Locating Apps
Aisle411 App Lets Consumers Tap Into Inventories to Find Products
Hidden Story Apps
Hidden Story Apps
Tagwhat App Unveils the Concealed Narrative Everywhere You Go
play_circle_filledCreative Crowdsourced Ink Initiatives
Creative Crowdsourced Ink Initiatives
Social Tattoo Project Picks Global Issues to Tattoo
Smartphone Street Art Apps
Smartphone Street Art Apps
Street Tag Lets You Virtually Tag Any Building Anywhere
play_circle_filledInnovative Printing Incentive Apps
Innovative Printing Incentive Apps
'Print A Forest' Plants a Tree for Every Hundred Pages
Real-World Friend Requests
Real-World Friend Requests
"People-Watching" Finds New Meaning With Social Recognition Software
Augmented Reality Coupon Apps
Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
Celeb Twitter Influence Charts
Celeb Twitter Influence Charts
'I'm Big on Twitter' Infographic Predicts Emmy Award Winners
12 Magnificent Money Applications
12 Magnificent Money Applications
From Credit Card Scanning to Tax-Paying Apps
18 Fierce Food Apps
18 Fierce Food Apps
From Pizza Ordering to Healthy Diets
Brainy Twitter Contests
Brainy Twitter Contests
Tippie College of Business Offers Full Scholarship for Best Tweet
Online Agitprop Prints
Online Agitprop Prints
Social Media Propaganda Posters Strive to Recruit Users
Hybrid Parking Wars
Hybrid Parking Wars
The Toyota Prius Steve Nash Ad Shows the Funny Side of Green Cars
Self-Steering SUVs
Self-Steering SUVs
Toyota Unveils New Crash-Avoidance Technology
Tyke Auto Trainer Apps
Tyke Auto Trainer Apps
ToyToyota Releases 'Backseat Driver' to Teach Kids to Drive Safely
Crowdfunded Social Innovator Sites
Crowdfunded Social Innovator Sites
‘StartSomeGood’ Grows Purpose-Driven Initiatives
Spinach Smile Apps
Spinach Smile Apps
The Toothpict App Helps a Friend Locate Leftover Leaves
Trippy Social Media
Trippy Social Media
Patrick Moberg Pairs Mainstream Drugs With Their Social Media Substitutes
Micro Eco Autos (UPDATE)
Micro Eco Autos (UPDATE)
The Toyota Scion iQ Electric Car Will be Released in 2012
Absurdist Film Mocking Photography
Absurdist Film Mocking Photography
Tom Feiler Captures Picture Perfect Chaos in Surrealist Shots
Tire-Clamping Cycle Security
Tire-Clamping Cycle Security
The Head-Lock Bike Lock is an Inventive Anti-Theft Device
All-Inclusive Movie Apps
All-Inclusive Movie Apps
The Fanhattan App Has Everything a Film Fanatic Wants and Needs
play_circle_filledStyle-Editing Apps
Style-Editing Apps
iLookbook for iPhone Lets You Share Your Styles with Ease
play_circle_filledTablet Frying Apps
Tablet Frying Apps
The Tra­mon­tina Starflon Pan Hits the iPad so You Can Cook Bacon Vir
play_circle_filledCrowdfunded Controller Apps
Crowdfunded Controller Apps
iRemoco App is a Remarkable Design for a Helicopter Remote
play_circle_filledTake Action Apps
Take Action Apps
Taskforce App Turns Emails Into Bullets Points on a To-Do List
Interactive Communication Apps
Interactive Communication Apps
ShakeCall App Simplifies Answering Calls on Android Devices
Heart Monitoring Mobile Phones
Heart Monitoring Mobile Phones
Heartsmart Turns Your Smartphone into a Hospital-Grade ECG
play_circle_filledAppetite Appeasing Apps
Appetite Appeasing Apps
The Burger King Status Trader App Gives Users Food Savings
play_circle_filledCrowdsourced Story Apps
Crowdsourced Story Apps
Storify Web App Curates Stories From Your Social Media Experience
22 Highly Visual Infographics
22 Highly Visual Infographics
From Hipster Style Graphs to Pleasure Pictographs
Blockbustered Social Networking
Blockbustered Social Networking
These DIRECTTV Social Media Ads Appeal to the Tech-Savvy
Energy-Detecting Auto Apps
Energy-Detecting Auto Apps
The Mercedes Benz Attention Assist Feature is Safe for Sleepy Drivers
play_circle_filledGenius Geomapping Apps
Genius Geomapping Apps
The Geoloqi App is Perfect for Those Paranoid About Their Surroundings
play_circle_filledPortable Tutor Apps
Portable Tutor Apps
The Motuto App is a Mobile Tutor for All Your School-Related Troubles
Social Media Classifieds
Social Media Classifieds
Hipsell Website Uses Your Social Network to Sell Your Stuff
Extensive Hairstyling Apps
Extensive Hairstyling Apps
InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles
Social Media Pranks
Social Media Pranks
Elderly Man Uses Twitter as a Search Engine on Oldmansearch Twitter Page
Simple Weather Apps
Simple Weather Apps
Shine for iPhone Gives You the Forecast at a Glance
13 Inspirational Apps
13 Inspirational Apps
From Artistic Cat Apps to Noteworthy Writer Apps
Intense Social Media Makeovers
Intense Social Media Makeovers
The Lancome Facebook App Teaches You How to Overhaul Your Look
Halo Bike Helmets
Halo Bike Helmets
The Angel Bicycle Helmet Provides a Ring of Light for Safety
Turn Signal Brain Bonnets
Turn Signal Brain Bonnets
The Blink Bike Helmet Keeps Bikers Safer During Night Rides
Twittering News Apps
Twittering News Apps
Smartr iPhone App is a Beautiful News Reader for Twitter
Facebook Newspapers
Facebook Newspapers
This PostPost App is a Real-Time Social Newspaper from Your FB Networks
Social News For Tutorials
Social News For Tutorials
Tweako For Developers