Tom Feiler Captures Picture Perfect Chaos in Surrealist Shots
Jordan Sowunmi — June 30, 2011 — Fashion
References: tomfeiler & beautifuldecay
Tom Feiler's absurdist style of photography serves as a biting parody of conventional Hollywood fare, while including a strong element of fantastical comedic sensibilities. Using the pitch-perfect tenets of conventional movie marketing, Tom Feiler creates idyllic photographs but rapidly altered to include an outlandish dimension that takes the photograph to the realm of the surreal.
In this collection of Tom Feiler photos, we see a well-dressed and traditional looking family seated at dinner, with a massive (and unsightly) foot playing the role of daughter's boyfriend. Imagine it as 'Meet the Parents' with an incredibly unusual twist. Another memorable shot shows the young woman seated on her bed with beau, the big foot, as someone enters the room. The absurdity of the image is betrayed by the young girl's blank facial expression, giving the image the ridiculous surreal element that separate Tom Feiler's photographs from the others.
It should be no surprise that Tom Feiler has been the recipient of many awards throughout his career. Some of the organizations that have given Tom Feiler awards include: The Cannes International Advertising Festival, the Canadian Marketing Awards, and the One Show. His work has also been featured in ads for MTV, Toyota, and Bell Canada.
Tom Feiler currently resides in Toronto, Ontario Canada.
Implications - Any company that seeks to create eye-catching advertising would be wise to invest in marketing that features unrealistic or absurdist images. By attracting the attention of potential consumers who initially have trouble understanding the marketing, the company creates a buzz in their marketing and ensures that potential consumers look deeper. The power of this confusing (and memorable) marketing immediately increases brand awareness and interest.
In this collection of Tom Feiler photos, we see a well-dressed and traditional looking family seated at dinner, with a massive (and unsightly) foot playing the role of daughter's boyfriend. Imagine it as 'Meet the Parents' with an incredibly unusual twist. Another memorable shot shows the young woman seated on her bed with beau, the big foot, as someone enters the room. The absurdity of the image is betrayed by the young girl's blank facial expression, giving the image the ridiculous surreal element that separate Tom Feiler's photographs from the others.
It should be no surprise that Tom Feiler has been the recipient of many awards throughout his career. Some of the organizations that have given Tom Feiler awards include: The Cannes International Advertising Festival, the Canadian Marketing Awards, and the One Show. His work has also been featured in ads for MTV, Toyota, and Bell Canada.
Tom Feiler currently resides in Toronto, Ontario Canada.
Implications - Any company that seeks to create eye-catching advertising would be wise to invest in marketing that features unrealistic or absurdist images. By attracting the attention of potential consumers who initially have trouble understanding the marketing, the company creates a buzz in their marketing and ensures that potential consumers look deeper. The power of this confusing (and memorable) marketing immediately increases brand awareness and interest.
Trend Themes
1. Absurdist Photography - The trend of using absurdist photography to create unconventional and surreal images that capture the attention of consumers presents opportunities for disruptive marketing campaigns.
2. Fantastical Comedic Sensibilities - The trend of incorporating fantastical comedic sensibilities in advertising and marketing messages can provide a new and memorable way of promoting products and services.
3. Disruptive Advertising - The trend of using unconventional and bizarre images in advertising aims to disrupt traditional marketing efforts and create buzz and interest in a brand or product.
Industry Implications
1. Marketing & Advertising Industry - The marketing and advertising industry can benefit from identifying the potential of absurdist photography and disruptive advertising for creating memorable, attention-grabbing campaigns.
2. Entertainment Industry - The entertainment industry can leverage the trend of incorporating fantastical comedic sensibilities in their productions to create unique and unconventional narratives that stand out in an oversaturated market.
3. Fashion & Beauty Industry - The fashion and beauty industry can take advantage of the trend of using surreal and unconventional images to showcase their products in a way that captures the attention of consumers and conveys their brand identity in a bold and innovative way.
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