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Self-Steering SUVs

Clean the Sky - Positive Eco Trends & Breakthroughs

Toyota Unveils New Crash-Avoidance Technology

— July 24, 2011 — Autos
Toyota Motor Corp. has built its fame by always bringing the future a little early and, in the hopes of doing just that, the company has revealed its newest crash-avoidance technology, which takes control of steering in the event of an imminent collision.

You may be thinking that you'd rather rely on your own quick reflexes during a life-or-death situation, but after reading about Toyota's cutting-edge software, you may want to reconsider. The crash-avoidance system employs several cameras in combination with a sensitive millimeter-wave radar to detect pedestrians, obstacles and other vehicles.

Thanks to improving technology, automotive accidents resulting in deaths or injuries have declined in Japan, although pedestrians are still at risk. Toyota's new system hopes to reduce the number of pedestrian accidents to zero -- a lofty goal, but one any driver is willing to support.
Trend Themes
1. Crash-avoidance Technology - Opportunity for innovative crash-avoidance technologies that use advanced sensors and cameras to detect imminent collisions and take control of steering.
2. Pedestrian Safety - Growing need for pedestrian safety solutions to reduce the number of accidents and improve the safety of pedestrians.
3. Automotive Accident Reduction - Increasing demand for technologies and systems that can reduce the number of automotive accidents resulting in deaths or injuries.
Industry Implications
1. Automotive Technology - Automotive technology companies can explore opportunities to develop and enhance crash-avoidance technologies for vehicles.
2. Safety Technology - Safety technology companies can focus on developing innovative solutions to improve pedestrian safety and reduce accidents.
3. Smart City Solutions - Smart city solution providers can collaborate with automotive companies to develop integrated systems for reducing automotive accidents and ensuring pedestrian safety.
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