Social Tattoo Project Picks Global Issues to Tattoo
Christopher DeLuca — August 9, 2011 — Unique
The social tattoo project is an innovative and creative way for people to become engaged with world issues on a deeper level. The way the project works is that Twitter users can tweet their preferred world issue with the hashtag social tattoo project. The winning issues will then be tattooed onto volunteers.
The individuals volunteering to get inked in the social tattoo project will not know what issue is being tattooed on them. This is a creative way to generate buzz around global issues even once they have faded from the news cycle.
Implications - New youth consumers are captivated by events that can only occur once. The Social Tattoo Project is interesting because of the permanence of the tattoo and the decision-making power that Twitterers can have. Companies should use this project as a template for a future marketing campaign to attract youth consumers.
The individuals volunteering to get inked in the social tattoo project will not know what issue is being tattooed on them. This is a creative way to generate buzz around global issues even once they have faded from the news cycle.
Implications - New youth consumers are captivated by events that can only occur once. The Social Tattoo Project is interesting because of the permanence of the tattoo and the decision-making power that Twitterers can have. Companies should use this project as a template for a future marketing campaign to attract youth consumers.
Trend Themes
1. Social Tattoo Project - The Social Tattoo Project is an innovative way for people to engage with global issues by getting tattoos related to winning issues chosen on Twitter.
2. Youth Consumer Engagement - The Social Tattoo Project captures the attention of youth consumers by offering a unique, one-time event that combines social media participation and permanent body art.
3. Crowdsourced Marketing - The Social Tattoo Project demonstrates the power of crowdsourcing and user-generated content in creating marketing campaigns that resonate with consumers.
Industry Implications
1. Social Causes - The Social Tattoo Project can inspire other social cause initiatives to engage with their target audience in a meaningful and memorable way.
2. Marketing and Advertising - The Social Tattoo Project presents a disruptive innovation opportunity for marketers to develop creative campaigns that harness the power of social media and physical experiences.
3. Tattoo Industry - The Social Tattoo Project introduces a new level of collaboration between tattoo artists, clients, and the online community, offering potential for growth and exploration of new business models.
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