'Print A Forest' Plants a Tree for Every Hundred Pages
Christopher DeLuca — August 9, 2011 — Eco
References: printaforest & psfk
Print A Forest, a start-up created by Joe Miller, has an innovative business model that really gives back. The application tracks how many pages a user prints and plants a tree for every hundred. A portion of the revenue that Print A Forest generates is given back to the Plant A Billion Trees campaign.
The Print A Forest application places a brand logo at the bottom of each printed page as a means of generating revenue. This eco-business is definitely one to watch out for.
Implications - The eco mindset has transitioned from fringe movement to cultural force over the last few years. Green-minded consumers value efficient design and waste reduction. Companies ought to consider aligning their brand with these values in order to attract this valuable demographic.
The Print A Forest application places a brand logo at the bottom of each printed page as a means of generating revenue. This eco-business is definitely one to watch out for.
Implications - The eco mindset has transitioned from fringe movement to cultural force over the last few years. Green-minded consumers value efficient design and waste reduction. Companies ought to consider aligning their brand with these values in order to attract this valuable demographic.
Trend Themes
1. Eco-printing - Disruptive innovation opportunity: Develop eco-friendly printing solutions that incentivize sustainability and support environmental causes.
2. Consumer Consciousness - Disruptive innovation opportunity: Create apps or platforms that track consumer behaviors and incentivize eco-friendly actions.
3. Brand Alignment - Disruptive innovation opportunity: Help companies align their brand with green values through innovative marketing strategies.
Industry Implications
1. Printing and Paper - Disruptive innovation opportunity: Develop sustainable and eco-friendly alternatives to traditional printing and paper industries.
2. Environmental Campaigns - Disruptive innovation opportunity: Create innovative ways to support environmental campaigns and reforestation projects through technology.
3. Marketing and Advertising - Disruptive innovation opportunity: Develop new advertising methods that align brands with eco-friendly values to attract conscious consumers.
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