Questioning marriage through awful wedding imagery
Implications - It is estimated that up to 50 percent of U.S. marriages will end in divorce. This eye-opening figure is likely to make any bride second-guess her decision to tie the knot, and many photographers are furthering the doubt by creating images focused on less-than-blissful wedding scenes. These disturbing captures effectively use emotion to secure viewer attention, alluding to a darker side of a traditionally happy occasion.
Trend Themes
1. Dark Wedding Imagery - Photographers are creating images focused on less-than-blissful wedding scenes, showing the more sinister and eerie aspects of weddings.
2. Alternative Bridal Aesthetics - Bridal designers are experimenting with less traditional styles, incorporating elements of fetishism and casual wear and exploring new ways to portray brides in an unkempt and unconventional light.
3. Emotional Honesty - Consumers appreciate honest portrayals of emotions, even during typically joyous events, and are drawn to content that reflects the full spectrum of human experience.
Industry Implications
1. Wedding Photography - Photographers and artists can explore new ways to capture weddings that showcase the range of human emotions and experiences beyond the traditional happy moments.
2. Bridal Fashion - Designers and stylists can take inspiration from alternative aesthetics and unconventional materials to create bridal designs that cater to a wider range of tastes and preferences.
3. Advertising and Marketing - Brands and marketers can tap into consumers' desire for emotional honesty and authenticity in their advertising, showcasing real people and real emotions instead of glossy, idealized versions of events.
4 Featured, 34 Examples:
2,355,170 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
V. Hot
Consumer Insight Topics:
