The Tramontina Starflon Pan Hits the iPad so You Can Cook Bacon Vir
Peter Vallas — June 1, 2011 — Marketing
References: tramontina-usa & thenextweb
Kitchenware designer Tramontina has designed a fun new app to help promote the new Tramontina Starflon Frying Pan. This interactive app shows you the benefits of this frying pan model and it will also make you pretty hungry.
The app was comprised by advertising agency DCS, Brazil. The app was placed in a digital magazine as an interactive piece of advertising. The main selling feature for the Tramontina Starflon Pan is that its surface is non-stick. On the app, users can cook pancakes, eggs and bacon, while moving the iPad around with their hands to show just how great the non-stick ability really is.
After watching this video, not only am I sold on the pan, but I am sold on some breakfast as well.
The app was comprised by advertising agency DCS, Brazil. The app was placed in a digital magazine as an interactive piece of advertising. The main selling feature for the Tramontina Starflon Pan is that its surface is non-stick. On the app, users can cook pancakes, eggs and bacon, while moving the iPad around with their hands to show just how great the non-stick ability really is.
After watching this video, not only am I sold on the pan, but I am sold on some breakfast as well.
Trend Themes
1. Interactive Kitchenware Apps - Creating interactive apps to showcase kitchenware products is a new trend that provides companies to demonstrate the benefits of their products in an engaging way.
2. Non-stick Surface Technology - Improved non-stick surface technology is a trend that provides opportunities for companies to demonstrate their products' superior performance, as seen in Tramontina Starflon Frying Pan's interactive app.
3. Advertising in Digital Magazines - Utilizing digital magazines to showcase interactive ads, as shown in Tramontina's app for promoting their Tramontina Starflon Frying Pan, is a trend that offers companies a new platform to showcase their products to potential customers.
Industry Implications
1. Kitchenware - Kitchenware manufacturers can take advantage of interactive apps to showcase their products' unique benefits, like the non-stick surface technology in Tramontina Starflon Frying Pan's app.
2. Advertising - Advertising agencies can develop interactive apps for their clients to showcase their products in a unique and engaging way, as demonstrated by DCS Brazil's app for Tramontina's Tramontina Starflon Frying Pan.
3. Digital Publishing - Digital publishing platforms can offer companies new advertising opportunities by providing a space to showcase interactive ads, as seen in Tramontina's app for their Tramontina Starflon Frying Pan featured in a digital magazine.
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