The Toyota 'Progress From the Inside Out' Ad Shows How Its Built
Jordan Sowunmi — August 24, 2011 — Autos
References: toyota_ & theinspirationroom
The new Toyota 'Progress From the Inside Out' commercial brings viewers inside the complicated product building process at the 74-year-old automaker's development studio.
Starting off with their much vaunted concept cars, Toyota takes key concepts, ideas, and technological advances from these fantasy rides and uses them to improve the quality of their everyday vehicles. In this commercial, heavily suited technicians are hard at work whittling away at the material on the concept car, which allows them to get down to the "sportier Corolla."
The Toyota 'Progress From the Inside Out' theme is a strong one. It shows the company has made a commitment to producing vehicles that make use of the best technological advances, even if the concept cars they were originally designed for never come to fruition.
Starting off with their much vaunted concept cars, Toyota takes key concepts, ideas, and technological advances from these fantasy rides and uses them to improve the quality of their everyday vehicles. In this commercial, heavily suited technicians are hard at work whittling away at the material on the concept car, which allows them to get down to the "sportier Corolla."
The Toyota 'Progress From the Inside Out' theme is a strong one. It shows the company has made a commitment to producing vehicles that make use of the best technological advances, even if the concept cars they were originally designed for never come to fruition.
Trend Themes
1. Product Building Transparency - As consumers demand more sustainability and authenticity, there is an opportunity to provide transparency into the product building process through ads.
2. Learning From Concept Cars - Using the technology and ideas behind concept cars to inform and improve the design of everyday vehicles presents an opportunity for innovation in the automotive industry.
3. Innovation in Materials - The process of whittling away at materials to create a sportier Corolla highlights an opportunity to explore new materials and manufacturing processes in vehicle production.
Industry Implications
1. Automotive - Car makers can capitalize on the demand for transparency and innovation, as well as the application of futuristic concept car technology to everyday vehicles.
2. Advertising - Innovative ads that provide viewers with an authentic and inside look at the product building process can benefit from a growing consumer preference for transparency and sustainability.
3. Manufacturing - Opportunities exist in developing new materials and manufacturing processes that optimize the balance between performance and sustainability in vehicle production.
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