McDonald's Australia and Emma Mulholland Collaborate on a New Range
Jana Pijak — March 7, 2016 — Fashion
References: stores.ebay.au & buro247.au
McDonald's Australia and Emma Mulholland have teamed up for a fun and playful fashion collection that celebrates the fast food chain's iconic breakfast offerings. Fans of bacon and egg McMuffins and hashbrowns can celebrate in style by purchasing one of these limited edition items on McDonald's Australia's eBay store.
The pieces include men's and women's staples including a printed button-up dress, a statement tee and printed trousers. Each is vibrantly patterned and is a subtle nod to the 80s, staying true to Australian designer Emma Mulholland's signature aesthetic.
With the majority of its piece already sold out, this McDonald's Australia and Emma Mulholland clothing range will donate its sales to Ronald McDonald House, the restaurant's associated charity that helps provide youth who are suffering from chronic illness with home that are located near major medical facilities.
The pieces include men's and women's staples including a printed button-up dress, a statement tee and printed trousers. Each is vibrantly patterned and is a subtle nod to the 80s, staying true to Australian designer Emma Mulholland's signature aesthetic.
With the majority of its piece already sold out, this McDonald's Australia and Emma Mulholland clothing range will donate its sales to Ronald McDonald House, the restaurant's associated charity that helps provide youth who are suffering from chronic illness with home that are located near major medical facilities.
Trend Themes
1. Fast Food Clothing Collaboration - The trend of fast food chains collaborating with fashion designers for limited edition clothing lines is on the rise, creating opportunities for disruptive innovation in the intersection of food and fashion.
2. Charitable Fashion - The trend of fashion companies partnering with charities to donate proceeds from sales is becoming increasingly popular, offering opportunities for disruptive innovation in the space of ethical and socially responsible fashion.
3. 80s-inspired Fashion - The trend of 80s-inspired fashion is making a comeback, providing opportunities for disruptive innovation in retro-themed clothing lines and accessories.
Industry Implications
1. Fast Food - The fast food industry could explore collaborations with fashion designers to create limited edition clothing and merchandise lines as a new revenue stream and brand promotion strategy.
2. Fashion - The fashion industry could seek out partnerships with charities to create socially responsible lines that give back to communities in need, or explore creative collaborations with other industries like food or technology.
3. Charities - Charities could form partnerships with brands in various industries to create unique and eye-catching merchandise, with a portion of proceeds going towards supporting their important causes.
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