Brands entice consumers with active events for the whole family
Implications - As consumers look for new ways to encourage an active lifestyle in their children, many are embracing free brand events designed around physical activity. Often letting the product or service itself fall to the background, such events help brands communicate their dedication to the health and wellness of not only the individual making the purchasing decisions, but their family as well. This shift directly relates to the emphasis placed on achieving health and wellness through a balance of physical activity and nutrition.
Workshop Question - In what way can your brand appeal to an entire family, regardless of age differentiations?
Trend Themes
1. Active Family Events - Brands create free events for families focused on physical activity, emphasizing health and wellness.
2. Immersive Experiences for Children - Museums and other institutions offer immersive, informative and entertaining experiences for children, rather than just traditional 'art' focused activities.
3. Innovative Ways to Encourage Sun Protection - Brands create fun and engaging ways to encourage children to apply beach sun protection, helping to reduce skin cancer rates.
Industry Implications
1. Fitness and Wearable Technology - Fitness and wearable technology brands can partner with events to offer immersive experiences that show off the capabilities of their products.
2. Children's Museums and Education - Organizations can offer immersive experiences that excite and educate visitors, going beyond traditional 'art' focused activities.
3. Sunscreen and Skincare - Brands can provide innovative solutions to encourage children to apply sunscreen, helping to reduce skin cancer rates while also showcasing their products.
5 Featured, 45 Examples:
257,235 Total Clicks
Date Range:
Feb 16 — Jan 17
Trending:
Warm
Consumer Insight Topics:
