Bike brands integrate apps and WiFi technology into cycling products
Implications - Moving beyond add-on accessories, bike manufacturers are switching tactics to integrate apps and smart technology straight into the bike design itself. Realizing the growing need for tech integration among consumers, brands are turning to modified materials and software that allow for built-in navigational features, app control and cloud connectivity. The turn toward built-in tech integration suggests a need among commuters not only for tech enhancement, but also a greater sense of control and customization while on-the-go.
Workshop Question - What products/services are consumers using alongside yours and how can you move towards integrating those into one offering?
Trend Themes
1. Built-in Tech Integration - Bike manufacturers are integrating apps and smart technology straight into the bike design itself to enhance navigation, app control and cloud connectivity for the commuter market.
2. Smartphone-controlled E-bikes - E-bikes now feature an accompanying app that allow riders to manage key functions, monitor the location of the bike and improve the bike-riding experience.
3. Gps-connected Handlebars - Innovative navigation and safety features are offered through mobile apps that control GPS-connected bike handlebars such as the Wink Bar.
Industry Implications
1. Transportation - With the rising need for technological integration within bike design, transportation firms could benefit by investing in increased tech control in their products.
2. Smartphone App Development - With advancements in app-controlled e-bike interface, there is a unique opportunity for tech developers to create even more options and interfaces for riders.
3. 3D Printing and Smart Technology - By using smart technology with the latest tech equipment such as 3D printing, there is an opportunity for manufacturers to merge these industries and create new products.
